"The God of Pancakes" to play micro marketing

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Hering, the third entrepreneur, sold the pancake shop, which accounted for less than 20 square meters of 13 seats, to a 5 million-year income stream, and the valuation reached 40 million. May 2012 ago mixed Baidu, where, Google's designers, became today's "most of the pancake" founder.

The Little pancake shop from the opening so far has only a year's time, not spending a penny to make gimmicks, nor to advertise at a large price, but to have a large number of fans; an oath to make the traditional snack food to the top of KFC, McDonald's, determined to kill the listing of the small pancake Shop, What is the way to kill your way out of this sinister river?

Hering said Huang Taigi All the marketing is done on Weibo, he put small microblogging as a huge advertising circle, here to play their own imagination, manufacturing "Huang Taigi body", play to Micro Bo, opened the world of Huang Taigi.

One, curiosity to create the fans

Grasp the essence of marketing to seize the marketing. Huang Taigi has been doing marketing and no advertising, because the marketing is not need to spend money, the essence of marketing is to drive the customer's curiosity, the consumer's curiosity is the best advertising, only to impress consumers, to impress the market, so that consumers ' attention and curiosity is the key to marketing micro Bo.

Before the traditional industry focused on customers to shop in the pre-sale and after-sale experience, now the network developed, a series of experience can be done on the internet to solve. Therefore, the key to Weibo marketing is who do, what to do, do not do, do not do the sun-type microblogging, to do black-hole micro-blog.

Ii. How to do marketing

1, do not control the consumer, but to leading (leading) consumers

This is the smartest consumer of the day to let consumers like you, like religious beliefs, to provide consumers with the environment and reasons to share, if not please make.

2, not to or, being with (not opposites being one)

into the consumer to become one of them, through their daily efforts, the accumulation of intravenous drip, the establishment of consumer trust in their own, when the establishment of the relationship between the consumer of your rules have a high degree of acceptance.

3, not a store it's a filed (not a store but a field)

Do not put your store as a store, but through their own innovation, the store into an attractive field, to attract consumers to their own identity.

4, not promotion It's belief (not promotion but faith)

The value of business is not that only large companies, small companies do not exist, but that you will precious years, precious time and energy in their own career. Small business also want to have big ambition, any entrepreneur all just bigger own small business.

Iii. Creative Self-creation

Weibo marketing can do the most important thing is that you can make their own content, creative self-creation, that is, can you make yourself clear, if you do it through, Micro Bo marketing is good. All the marketing depends on is belief, a marketing encounter problems, it is necessary to ask yourself whether the original intention to forget, do not forget the beginner side always.

Iv. Conclusion

Huang Taigi pancakes can have today's achievements, in the final analysis, is the brand power of products, not a good product, even the powerful micro Bo can not open channels, a good product, with consumers, established a reputation, and then through micro-blog marketing to get the market.

PS: The details of this article can be logged to the same fellow (www.tongdaohui.com) to watch.