The "Goddess of the new clothes" sales have broken enough to offset the huge investment in the program

November 6 News, last year, double 11 of women's category champion Mann to billion power network revealed that, as of 5th, the "Goddess of the new clothes" sales have broken tens of millions of dollars, this estimate, the sales will be enough to offset the huge investment in the program.

"The Goddess's new dress" is a long-term investment in brand innovation, the results of which are very unexpected, said the founder of Fang Jianhua.

According to billion power network to understand that this year, double 11, the main "killer" is 11 of the pre-sale.

The company's chief operating officer Tam Shadow revealed that, compared to the previous practice of scale, this year's double 11, the Mann more attention to user contact rate, pay attention to the interaction of old customers and new customer recognition.

"It is too early to say who is the 11 champion this year, the battle has just begun," Mann, Uniqlo and Han are vying for a double 11 women's championship battle will be unusually intense. For now, the man's warm-up strategy has been recognized by consumers. "Tam Ying said.

Tam Shadow Introduction, this year, the group below has the Mann, the first language, living in the left three brands into the double 11 main venue, shoes bag category to enter the shoe bag separate venue, is still the group brand combat, will be more lively.