The Golden age of mobile internet is coming

Mobile Internet, as the name suggests, is the combination of mobile communications and the Internet, become one. In recent years, mobile communications and the Internet has become the fastest growing, the market prospects of the two most attractive business. And since the mobile phone began to popularize, the size of mobile internet users has been expanding, it is natural for the combination of the two brought about the explosive growth rate.

According to DCCI data: at the end of 2010, China's Internet computer users have reached 469 million, as the Internet business model continues to infiltrate the mobile Internet business model, the number of mobile phone users has reached 326 million, and by 2013, China's mobile phone users will reach 720 million, mobile phone users accounted for the proportion of Chinese population will reach 52.9%, Will overtake computer users for the first time, and the mobile internet market will be in a blowout.

In the first quarter of this year, China Mobile internet market size reached 6.44 billion yuan, the year-on-year growth of 43.4%, the chain growth of 23%.

This kind of data shows that the Golden age of mobile internet is coming.

Mobile Internet

Change the way people live

The mobile internet is highly admired, in addition to the mobile phone as a receiver of the portability, but more important because it satisfies people anytime and anywhere to generate the demand for the Internet.

Communication demand in the era of mobile internet, people are no longer confined to the phone and mobile phone messages, similar to mobile phone QQ, micro-letter and other applications and popular to meet the diverse needs of expression.

Information needs to provide information services is mainly based on the news of the media to customize the message service, as well as the portal mobile phone applications. In this age of rapid information filtering, the speed with which information is obtained is directly related to the value of wealth.

Service Demand location-based Services (LBS) will be a very important application in mobile Internet and the biggest difference between fixed and mobile internet. Based on the location, people can easily find nearby restaurants, hotels and so on, and see the relevant evaluation, greatly facilitate people's lives.

However, the life cycle of mobile Internet applications is very short, according to the results of a large sample survey on the mobile internet online, 40% of smartphone users are downloading apps for 2, 3 days to one weeks, and facing a host of industry competitors, they are demanding more from companies focused on mobile internet applications.

Hold.

Technology companies AIM Mobile interconnection

To ask the hottest tech company in nearly two years, it is the apple that Steve Jobs created. This year, Apple overtook Essen Mobil to become the world's most valuable company. The smartphone revolution and the mobile App Store model, launched by Apple, have also become an important driving force for mobile Internet development.

After Nokia and Microsoft announced a strategic partnership this February, Nokia mobile phones will be using Microsoft Windows Phone 7 system, August 15, Google and Motorola Mobile also announced a consensus, Google will be in cash per share of 40 U.S. dollars, The total price of about 12.5 billion dollars to buy Motorola Mobile. Larry Page, Google's chief executive, said Motorola Mobile's support for the Android system had made two companies a perfect match, with Google supporting Motorola's Android ecosystem and strengthening competition in the mobile computing arena.

On August 18, Hewlett-Packard, the world's biggest PC maker and hardware maker, also made a shocking decision, and its CEO, Apotheker, announced the end of its webOS smartphone and tablet computing business, focusing on software research. He also said the company was considering splitting or selling the PC business within 12 months-18 months.

Smartphone applications to become the decisive factor in the success of mobile phone competition, the world's leading internet companies competing with mobile communications, hardware-focused manufacturers began to transfer to the software direction, which undoubtedly brings us a signal that mobile internet will become the trend of the development of the Internet.

Financing

Mobile Internet crazy "Suck gold"

Today, mobile internet companies are undoubtedly the fastest-growing Internet companies to invest in valuations. According to the Chingko Research Center, as of the end of December 2010, the Mobile internet industry, the number of investment cases for 23, 16 of the total amount of disclosed data amounted to 216 million U.S. dollars, the average single investment of nearly 13 million U.S. dollars.

As compared with the amount of mobile Internet investment in the 2010 year, a new set of data makes it clear that venture capital is speeding up the pace of mobile internet. The latest figures show that in the first half of 2011, the number of mobile Internet investments that have been disclosed has been 31, with a total investment of $318 million in the amount disclosed.

These figures are more than the financing of buying and E-commerce. Wukong Network founder and CEO Ning said the development of mobile Internet in recent two years regrets: "Regardless of the size of the company, financing easier, the model of good companies are looking forward to more profits." ”

Gavin, chairman and CEO of the China Mobile Internet Investment and Financing forum, said: "Last year, most of the investors saw E-commerce companies, the most seen in 7 August this year is mobile internet companies." He also said that if the past year is the year of E-commerce investment, then 2011, it should be the era of mobile internet.

(Responsible editor: The good of the Legacy)