The Golden Strategy of SEO Promotion

Absrtact: Baidu K Station after the storm, and the implementation of a series of new algorithms, such as Green Luo, to combat the chain, 3,151 to, but also a lot of the webmaster are the meat jump. Baidu so many big moves, aims at urging stationmaster to strengthen website quality construction, fight speculative promotion. So now

Baidu K Station after the storm, and the implementation of a series of new algorithms, such as Green Luo, to combat the chain, 3,151 to, but also a lot of stationmaster are the meat jump. Baidu so many big moves, aims at urging stationmaster to strengthen website quality construction, fight speculative promotion. So now, for seoer, promotion is probably the most worrying problem. But for the development of the website, the promotion is an essential part. Promotion is the most front-end user recruitment, is the user and the amount of direct factors, it is also a battleground SEO industry. In fact, Baidu this storm, not to the webmaster to give up the promotion or timid. Accurately speaking, this is actually a signal released by Baidu, request the promotion of the website from "quantification" into the "high quality" era. and high quality website promotion, the essence lies in the level promotion.

Accurate grasp of user needs: Understand the level of user needs

There is a very famous theory in management, called Maslow's hierarchy of needs theory. Users as ordinary people in life, their needs can also be taken into the theory. But theory is a theory of authority, but it cannot be applied rigidly. Maslow's demand level divides human's demand from low to high to five levels, and users ' needs can be analyzed hierarchically. First floor: basic needs. User's basic demand is that the website can use, can obtain the information, is the promotion is to aim at "the website content" aspect, lets the user see the website practicality. The second layer is the need for security, so the promotion must not be rushed, easy to make users feel malicious. and the promotion also must have the grade to have the quality, cannot make again the low quality link the low-level mistake. The third layer is the need for emotion and attribution, so the promotion should also be targeted at users. For example, when the Olympic Games Nike advertising, although the Chinese team a lot of accidents, but the Nike ads as if "I and you are one", so that the success of winning the goodwill of China's consumers. Promotion If you can do this layer, so that the main users feel cordial, very successful. The highest level is the need for self-realization, such as some network games that can be a boss, is to take advantage of the needs of human self-realization. This depends on the type of site, some game-class forums can be promoted.

Mastering the core resources: the level of input

Understand the needs of users, it can be promoted. This is the second step: the level of resource delivery, the important resources in the important place. The so-called level of resources, that is, in the promotion, the correct distribution of various types of SEO means of production allocation, a logical level of website promotion. If the promotion is likened to a war, then the level of promotion is to occupy strategic heights, and then seek a larger territory. From the top down, from the focus to the edge, a layer of promotion. As in previous booms, most of the means of production flowed to the outside chain. Now is not the original, the resource is no longer the alignment of the chain, but to improve themselves at any time, the flow of resources to more important places. In the promotion of the focus is based on the user's needs analysis, and then put the means of production into a layered, so that the effect of the promotion will achieve the best.

Media choice determines terminal delivery: the level of the delivery terminal

Promotion is a process that is close to the end of the Seoer and close to the audience. The extension terminal is close to the public end, because it is directly to the public, so it is particularly important. Publicity is also the public relations work, whether it is advertising or outside the chain, the placement of the media are very important. But there must be a difference between the media and the hierarchy. The level of media terminals can be targeted at different user groups and carry out the promotion of characteristics. For example, advertising and the external chain of media placement terminals must be different, ads placed in the more influential media terminals, the outside of the chain of media terminals are required a little lower, can be more casual. This is the end of the level of delivery on the one hand, want to promote information successfully let users receive, the importance of terminal choice is self-evident. Therefore, the terminal selection level is also very important.

Summary: In Baidu a series of blows, Stationmaster's promotion road seems to encounter the bottleneck. But as long as can play the initiative, know how to adapt, grasp the level of promotion skills, can grasp the network momentum of the changes treacherous, successfully grasp the promotion of gold strategy.