The "good faith" game marketing of private medical care

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When it comes to event marketing, I believe we are all very clear, including that we are concerned about some newspapers, network advertising area, the basic event marketing has been rampant. And what about the effect of event marketing? Let's take a look at how a few of my friends look at it.

The incident marketing of private medical care, how do we see?

Kunming SEO: "The rectification of false medical drugs advertising must integrate industry and commerce, health, drug supervision, press and publication, radio and television, supervision, Sinan, public security and other departments of the power of comprehensive management, the current management system has some problems, hinder the legal management of medical advertising." Interest relations lead to weak regulation. Part of the news media is one-sided pursuit of economic benefits, advertising is not strict. At the same time, the treatment of false illegal medical drug advertising work involves a number of departments, considering the relationship between departments and interests, often in the supervision of "high up, gently fall." ”

Tianjin SEO: "For false medical advertising problems in fact, some CPPCC members have been said several times during the two sessions, and it is known that the two sessions of every move can affect the whole country, so many medical websites during the two sessions have found their own record." And there are some regular websites. It can be said that this is really lying in the gun ah. ”

You know, the reason these medical advertisements are in fact very much related to our country, in recent years, there is another policy in the country, that is, the hospital into the community, to solve the problem of patient doctor, which let many businessmen see the private medical Shwedagon Mountain, so a variety of medical ads have sprung up. It can be seen that medical advertisement is a product of a special era just like the first time looking for a job to see a diploma, so full street is the same as the small ads, are the product of the Times, and we found that in recent years the road on the advertising of less people, this is the performance of the progress of the times, and I predict with the stability of Chinese health reform Medical advertising will also be due to China's health care market, the saturation of a bottleneck in the freezing point, this is the country's great fortune, but medical advertising practitioners of the greatly unfortunate. However, the development of things are the advantages of the survival of the fittest, perhaps some people can also be in the medical advertising this unique field to play their own world also perhaps.

False advertising is really in the consumer of the swindle

Speaking of those false advertisements, what to say, what specific treatment effect special good. Then wait until the real meaning of the patient, bought a drug home is not so real effective. So, take the medicine to find, the result, or is the factory ran, or that may be because of some of your physical personal factors, in short, all the problems to your body, do not admit their own problems. Presumably in today's advertising-flying society, many consumers have experienced such events.

In addition, brand marketing is a crushing defeat!

There is no denying that, at present, many hospitals and manufacturers use some event marketing, is really very attractive, and, now stress real planning events, give users a great visual impact and realistic sense. However, Sun Chen want to say is: Even if your event marketing to do more incisively and vividly, but, said is false, then, your event marketing the more to the force, then, your brand marketing the more crushing!

Before the detailed introduction in many soft articles, for private hospital marketing, the brand effect is how important. What you need to know is that advertising is an important way for consumers to obtain information and has an important influence on their consumption intention. Advertisements on newspapers, television and radio are often exciting, but there are many false advertisements that exaggerate or even cheat.

The "good faith" game marketing of private medical care

Some economists pointed out that, if the lack of integrity of the legal, institutional environment, enterprises may adopt fraud strategy, profiting from, in this case, dishonest than good faith more efficient, business speculation is almost inevitable. But with the development of market economy, the perfection of law and system, the dishonesty is becoming a kind of "shooting the foot" strategy.

In fact, for any hospital, it is possible to look for a real event in the course of the diagnosis. This not only embodies the authenticity of an event, at the same time, enhance the hospital image, to the hospital to do a free Word-of-mouth marketing and image packaging.

So, private medical care with "good faith" play turn event marketing, is the best kind of marketing, the so-called "people without letter, industry without letter out", integrity has not only enterprises to participate in the competition, but also become the cornerstone of building a harmonious society.

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