The grand adjustment in the recent changes in executives

Summary: The adjustment of the grand recently appeared executive changes. "Daily economic news" reporter from the royal shell of the electronic internal multiple channels learned that Guo Zhaohui recently resigned from the Shell electronic CEO, or will be transferred to the Grand Group in Beijing, the other subsidiary to take office

In the adjustment of the grand in recent days there are executive changes.

"Daily economic news" reporter from the royal shell electronic internal multiple channels learned that Guo Zhaohui recently resigned from the shell of the electronic CEO, or will be transferred to the Grand Group in Beijing, the other subsidiaries to take office.

As the hardware pillar carrying the dream of Chen Tianqiao platform, Shell Electronics was established at the end of 2009 to provide users with electronic products based on Internet technology application, and has already launched Bambook E-books and smartphones. The head Guo Zhaohui abandon "shell" and go, again cause people to the Grand Platform strategy attention. Since then, the industry has come out, the shell electronic preparation "divided the family property", further aggravated the rumor of the new bridge platform dream again fold wing speculation.

The future of Shanda's mobile phone is uncertain

On the departure of the speculation, the morning of October 25, when the Shell Electronic CEO Guo Zhaohui on Sina Weibo, said: "I proposed to resign, because my wife was ill." ”

In an interview with the Daily Economic news reporter, an insider said: "Guo Zhaohui is only transferred to other subsidiaries, the workplace from Shanghai to Beijing, only because of family reasons, this is not a departure." ”

May 2011, Guo Zhaohui from the outstanding Amazon job-hopping to Grand, the assumption of the Shell electronic CEO, so far in the grand working hours only about 1.5. Although Guo Zhaohui and Shanda have said that he left the job for "family reasons", but still sparked speculation.

Xingdong, chairman of the Internet lab, said: "Leaving in such a short term is likely to be the result of a business not progressing smoothly." "But the speculation did not get a positive response from the shell electron.

A person close to Guo Zhaohui said to the daily economic news Reporter: "Guo Zhaohui said in his microblog that resigning to accompany the family is not false." But on the other hand, Shanda Mobile has received too little support at the group level. In public and private, he made the right choice. ”

These people said that, although 360 special machine, Tencent mobile phone and other Internet handsets in the early days of the emergence of many questioned, but the home is still working hard yell. "But from the grand body, I do not see this determination." ”

"Daily economic news" reporter learned that the grand Bambook mobile phone price of 1299 yuan, in the middle of the smartphone position, is currently mainly through the Shell electronic official website, Jingdong Mall and Taobao and other online channel sales, offline with the mobile phone chain of business and communication cooperation. Although the Shell electronics announced that the handset sales have reached expectations, but has never disclosed specific sales figures.

June Grand Bambook Mobile phone listing, Guo Zhaohui has told the media, Shanda to do the original mobile phone in order to occupy a place in the "new Internet Movement", is not eager to explore the business model to earn money. "Now talk about profits too early, Shanda Mobile basic cost sales, is currently in a micro-deficit state, as to when the balance, depending on the market strategy." ”

However, the mobile phone from the introduction of less than half a year, Guo Zhaohui will abandon the shell of electronics, so that Shanda Bambook mobile phone business development is a concern.

According to Shanghai di-letter to the Toronto branch of a sales staff, the current store in the inventory of the Grand mobile phone is not much, usually sales. In the survey, the reporter also noted that the Royal Mobile phone follow-up supporting services there is a problem of insufficient supply. In Shanghai, there is currently only one service center on Jiaozhou Road which can provide inspection and maintenance services.

Xingdong analysis that the Internet companies to do mobile phones, often as the mobile phone as its hosting platform for Internet applications, their will imposed on users, easy to disengage from user needs. On the other hand, with Baidu, 360, Alibaba, such as mobile phone internet companies, Shanda to do mobile phone faced with greater challenges, because the Shanda's audience to game users, lack of mass mainstream consumer group support.

The "box" nightmare comes again?

Shell Electronics its protagonist Grand mobile phone prospects unknown, and another protagonist--bambook ebook, is also suffering from the marginalization of the survival dilemma.

At the end of 2009, since the grand "box" plan was suspended, Chen Tianqiao in order to continue its platform dream, set up a nutshell electronics, and the target was the Amazon Kindle by selling the E-book market. The same year at the end of October, the grand first E-book officially opened.

Huangmeng, an international analyst at Analysys, said in an interview with the Daily economic news that Amazon E-books have been unable to enter the mainland market because of censorship, leaving a lot of room for the relevant domestic brands, including Shanda.

But it didn't. 2010, the ipad listing, after the ipad on behalf of the impact of the tablet computer, the domestic E-book market quickly from the decline, the relevant companies have been in trouble.

Taking Hanwang technology as an example, November 1 last year, the company closed the closing price of 19.79 yuan, and this October 31, the closing price has fallen to 9.46 yuan. Along with the Han King technology share price halved is the performance of a sharp decline. In the three quarterly report released on October 26, the company expected a net loss of $35 million ~4500 in 2012, due to a decrease in income from paper products.

Similar to the Han Wang Technology, Shanda E-book business is also like "Wang". However, the Shell electronics has never published data on E-book sales. Guo Zhaohui has revealed that the E-book business is still at a loss in the short term.

As the overall market for e-books is shrinking, and the company's ebook business is still at a loss, there was a rumour that the book business would be turned off in the first half. However, in July, Guo Zhaohui in Weibo to refute the rumours, saying that the shell electronics will not give up the e-book business.

Although the E-book business can be retained, but this Guo Zhaohui resigned, and appeared on the shell of electronic "divided property" rumors: E-book business will be from the shell of electronic stripping, reclassified to the royal literature. However, the Shell electronics insiders deny the saying: "E-books will still stay on our side of the operation." However, the person declined to disclose further information.

The prospects for e-books and mobile phones are unclear, and the tablet computer, which has been ready to be unveiled, has so far been silent.

After Guo Zhaohui left, how will the shell electronics go next? Will it be the same as the box plan?

Xingdong pointed out that the grand lack of free based on the high viscosity of the Internet mainstream applications, as well as loyal user groups, so no matter what the grand push of the terminal hardware, will be restricted.

No hardware gene grand, under the guidance of the Platform dream, gave the shell electronic production hardware mission, the current shell electronic direction is unknown, perhaps is already doomed fate.