The grand Literature Flower Falls who home, the network literature heavy Shuffle

Wu Wenhui and the grand literature of enmity, like a very complex plot and the twists and turns of martial arts novels.

Recently on the grand literature of the river is still confusing, but the big ending seems to be announced: On the news, micro-blog, no secret and BBS news cobwebs, the core information should be Tencent will throw 5 billion (about 800 million U.S. dollars) to buy Shanda literature! (Scan the end of two-dimensional code attention can be timely access to more in-depth analysis and insider stories)

When the dust settles, the industry's favorite subject matter is "Wu Wenhui". And I am more willing to deep recovery of the grand literature of these years, I am deeply saddened.

"A price and a missed opportunity."

In recent years, Shanda literature is the apple of the eye of Chen Tianqiao. In the network literature industry, Shanda literature is also open market precedent undisputed boss. But to be fair, for a variety of reasons, Shanda's literature has missed several opportunities.

For the first time, not sticking to the bleeding IPO. The IPO was suspended amid a decline in valuations and a lack of bloodshed. In fact, all things have to talk about the heat, this pause on the face of the cold winter, the listing of the resumption of the foreseeable future, and the market is fast changing! Since then, the news about the grand restart of the listing once in a while, but each time is wool. At that time insisted on the listing of the only products, the market value once exceeded 10 billion U.S. dollars.

The second time, missed the management MBO opportunity. At that time Wu Wenhui's starting point for the founder of the team-led MBO ended in failure, mainly for the following two points:

1. Literature is an important part of Chen Tianqiao's elaborate layout, and it is impossible to do so without any possibility of independent listing. At the same time, it is possible to underestimate the core position of Wu Wenhui team in Shanda literature, thus rejecting the MBO requirement of Wu Wenhui.

2, because of the great expectations of the grand literature, do not accept the capital market to give the valuation discount, the grand aspect of the grand literature is expected to be 800 million U.S. dollars (and now almost), but this with the capital market to give more than 500 million U.S. dollar valuation runs counter.

Therefore, the grand literature is not low price listing, but also refused management MBO, in fact, in order to dress up the grand "grabs." Did not expect, because unable to smooth MBO Huoqixiaoqiang, starting point of the founding team Wu Wenhui rate of the founder of the creation of the Chinese network; after a year of dormancy, Wu Wenhui announced the leading Tencent literature, the creation also merged with the Tencent Literature open platform. With the Chinese Internet's most powerful Tencent big backer, the real beginning of the royal literature poses a threat.

But then again, the grand literature in the network literature world's strength still cannot be underestimated. 2012 Grand Literature has achieved net profit, market share occupies 70% of the overwhelming advantage.

"Core runaway development slows down"

I have said many times publicly: Chen and Ma Yun, is China's internet only 5 real strategists, can make an industrial chain! Now the online gaming industry, the core business model and Chen's original play is not much different. (Other 3 people to talk about next time please pay attention)

But a smart strategist also needs a tough tactical performer. After Wu Wenhui, Shanda literature, though still the eldest, has begun to lurk in a crisis of sluggish development. It's not surprising that the soul team is leaving and the core lines of business are starting to loosen.

The meaning of Wu Wenhui to the network literature is: He is the basic architect of the beginning Chinese network and even the whole net-text circle, has built the whole network of the entire circle ecology infrastructure, and has clarified the business model, including the charge model, the fan system, the writer ecology and the copyright development.

To know, the core of the capital of the grand literature is the beginning of the Chinese network, Shanda literature accounted for 70% of the market share, the starting point has 40% share, more than the literature of the remaining 6 of the total site. 2012 Grand realize profit slightly exceed 100 million, starting point contributed 70 million of them.

I think that the advantages of the beginning of Chinese network not only reflected in the market share, but also reflected in its leading ecological scale and mature writers, works excavation, packaging mechanism. In fact, these intangible assets, with a strong Wu Wenhui traces, it is his hand to the mature ecological system and writer packaging mechanism built. The core team departed and shook the foundation.

On the surface, the network literature relies on the gold author and the popular work to obtain the income, but the editor is constructs its system the foundation. A good editor can determine which themes and stories can lead the way, and instruct the signatories not to deviate from the business line. This mode of editing authors ensures that contract writers are able to consistently produce popular business-type works and bind editors tightly together with authors.

To the literary platform, the team composed of the author and the reader becomes the best asset and the core competence. At that time, the analysis pointed out that the Wu Wenhui and the departure of the core editors of the beginning will lead to the streaming of the content of network literature, and after this, a number of the most core writers and content will be in the way of the new powerful channels beyond the grand literature docking, until these content will be in the entire literature industry chain in the way of different from the grand literature of the downward evolution.

In addition, the Wu Wenhui team's departure to the royal literature the most far-reaching impact is the lack of industry-looking people. On the core line of business, Shanda literature lacks the soul to gain insight into the industry and to develop strategies for business development. Wen, who succeeded Hou at the helm of the grand literature, was more adept at capital operations, and his entry into the Bureau was Chen entrusted to its IPO and financing. Sure enough, after that Shanda literature gained about $110 million trillion in financing from Goldman Sachs and Temasek, it was Chu Wenyu-led.

According to Alexa rankings, in the last 6 months, the ranking of the beginning of literature in a downward trend. According to the latest published in the "China Network Literature Industry Annual report 2013," said the beginning of the Chinese network brand awareness of 32.8%, compared to the past a ride dust, starting point has slowed the pace of growth. Apparently Wu Wenhui team's exit, cut off the beginning of the Chinese network of self hematopoietic system, this kind of weakness unknowingly happen.

From the writer's chain, although Shanda still has the most powerful author network in China, the decline has already appeared, and in addition to the divine-level writers, Shanda literature lacks the new power to follow. With the emphasis of bat and other giants on the field of network literature and its volume and flow advantages, Shanda literature is beginning to suffer in the development of sustainable writers ' groups.

Another important point of growth is the exploration of Internet literature in IP transformation. Shanda literature in 2013 by hand, the Dongfeng, the sale to auction and increase the price, but the extension of the IP life cycle does not help----the core of IP extension is the content itself.

In addition, Shanda literature does not really borrow the great opportunity of mobile Internet wave to form a strong entrance. This year's Shanda literature seems to have realised that it has begun to make strategic adjustments to increase wireless operations and diversify its vertical web site, but has not yet broken the bottleneck in the mobile reading market.

History has repeatedly proved that the mighty Emperor also needs many powerful generals, one will be difficult to ask!

"Replacement runway comeback"

Why does Tencent bid to buy Shanda literature? Because Ma found the right people to go to the pan, in the lake on the last only Tencent literature alone big and no other!

Wu Wenhui is familiar with the content development of network literature, this is a very understanding of the content of online literature business development operation of the elite team. That year Wu Wenhui rate of exodus (some people called "Knight"), in fact, also took away the creation of the net-text industry's best group of soldiers. After all, Beats's capital Masters may be able to unite, but great business stories are brought about by people who can understand the value of development.

Then look at the Wu Wenhui at the helm of Tencent's literature: Tencent literature is currently active in the number of users to break 15 million, the work reserves more than 200,000, there is a resident writer 170,000, of which is 300 star writers, the daily sales of thousands of writers more than 40. In terms of making money, its own platform daily sales breakthrough 1 million, a temporary industry first.

This July, Tencent Literature announced the month of its own platform electronic division of remuneration has reached 20 million; QQ reading from the past 100 million revenue per year, in the year April to October in a short period of 400 million revenue. In the six months of Wu Wenhui's helm, Tencent's growing network of digital reading is very impressive, thus feeding the vast IP resources of Tencent Empire.

In the short term, Tencent literature has innate advantages. First of all, Wu Wenhui led the luxury lineup to solve the "people" problem; Tencent's large sums of cash solve the most difficult "money" problem, QQ 600 million users to solve the problem of traffic, Tencent Group Entertainment, mobile internet business Group and other departments involved in digital reading business, including hand Q reading Center, QQ Reading, Solve the problem of resources. From its inception, Tencent Literature runs in the super driveway.

More growth of imagination in, since the merger of Tencent "Pan Entertainment" strategy, Wu Wenhui to the operation of IP to sophisticated and system. The value of Internet literature IP in recent years to reflect the past, the site's operation is often simple and rough, sell good, no systematic planning, also do not consider its vitality.

In contrast, Japan and Europe and the United States have a mature system. Take the Japanese animation industry as an example, its copyright structure is rigorous and complex. In general comic works, in the comics, animation, games, peripherals and other different copyrights, authorized to maintain the image of the strict requirements, to maintain the IP image of the high degree of identification and influence.

Wu Wenhui to the IP of the deep and use, in the Great God, "Choose Heaven" on the show. Animation, books, online games, music production, peripheral products, are carried out series development, is said to "Choose the day" logo present, Tencent Literature has made a unified provisions to ensure that the licensing product style consistent.

Focusing on the IP operation of the work and the author's packaging, Tencent literature is now a system of operating methods of "one person 10 million" star program and the "writer producer" system, to maintain the balance between the development of the work and the author's cultivation, you can get a glimpse of Tencent literature on the network literature "Pan Entertainment" ecological chain concept of the embryonic. Wu Wenhui team to meet their own system to create the advantages of the star, Tencent literature, the appeal is more: next how the Reds, and red items.

Anecdotal rumors, but also because Wu Wenhui in the Tencent literature drastic reform and in-depth understanding of IP development, Tencent will make 800 million of dollars to continue the horse rodeo!

Occasion Tencent, Lao Wu finally realized the curve of MBO.

"Restructuring of the industry reshuffle"

Although the official news has not finally come out, but the net article market will inevitably face the industry big shuffle.

From the Chen to sell the grand literature to Tencent literature, and by the Wu Wenhui at the helm of this matter although it seems dramatic, but thin think is very well worth understanding.

First of all, Tencent gave the Chen to the grand literature of the psychological price. In The Godfather's lines, it's a offer!. Another angle, the network is dangerous, Tencent Ali Baidu successively into the Bureau, will differentiate and encroach on the whole market, and to Wu Wenhui team to the beginning of the deep feelings and operational ability, can let the grand literature play a greater value, if this year do not sell, next year may be difficult to sell out. In the face of a highly competitive market, the first to integrate (or be integrated) can obtain a strong first-hair advantage.

Second, online literature is a market worth 30 billion of dollars. The acquisition of Shanda literature can quickly make up for the existing short board of Tencent literature. In addition to the great literature itself has a large number of reading users and copyright to the "pan-Entertainment" industry chain supplement, after the acquisition can take advantage of the literary literature in the years of accumulated users and behind the added value of the leading bat. There is a more direct demand: Tencent literature will get the most valuable assets of Shanda literature, the author resources of years of precipitation, to supplement its too young to lead to the accumulation of short plates.

From the rate of exodus, to the use of Tencent back to the starting point, Wu Wenhui completed a successful return. If the acquisition is completed, Wu Wenhui can be satisfied with the starting feelings. But more: through the rapid integration of new and old teams, Wu Wenhui will soon complete the layout of its online literature empire----A future empire that can be listed separately.

This is the story of the Internet, full of big guy, transforms. The only constant is that this is a vibrant blood! I love the story of the heroes and figures.