The grand March to the tablet computer market Partners for the Shenzhen Generation Factory

November 30 News, after dabbling in E-books, Shanda may start to layout the tablet computer market.　　According to the Independent review of Science and technology, Lee easy to explode material, grand Innovation Institute has been in contact with Shenzhen Chuang-Zhi Company, the main direction of negotiations is to cooperate to push the tablet computer.　　Earlier investment Securities analyst Zhao Yujie also said that the grand launch of the Bambook is a digital publishing strategy, but Shanda in the hardware should be more than this, Shanda also very likely to launch their own class of ipad products. However, the current Shanda denied the move into the tablet computer market rumors.　　Close to the grand people also said that the newly concluded Grand Innovation Institute annual meeting released five project planning, which does not involve the tablet computer.　　The truth of the matter is complicated by two distinct statements. Preach Grand and Shenzhen on behalf of the factory to discuss the tablet computer cooperation China Science and technology industry independent review the first person Lee easy explosive material (Tencent Technology matching map) The emergence of Apple ipad, the tablet computer this tepid market burst.　　Statistics show that the world has developed, is developing or is about to develop tablet computer manufacturers have reached more than 30, product styles are numerous, currently including Lenovo, Acer and other PC terminal manufacturers, ZTE and Huawei and other traditional communications equipment companies, and even BYD, Gome, Cardin and other cross-border operators also to battle. Earlier, Yi in Tencent Weibo, because the first generation of Bambook widely criticized, combined with the recent volume production is not smooth, the Royal Network CEO Chen has ordered the termination of the original factory and the cooperation of WA-Da.　　After layers of selection, the last to enter the list of candidates for the factory is only two: one is the famous Foxconn, one is a Shanzhai netbook started the creation of wisdom. Yesterday Yi again to publish Weibo pointed out, Shanda Literature CEO Hou (micro Bo) has confirmed to its wisdom into row Grand Bambook candidate for the list of factories is misinformation.　　Yi said, through arranging assistant and create Zhi Cheng general manager Xu Communication after learned, and create wisdom into communication is actually grand Innovation Institute, the content of negotiations is not an ebook but a tablet computer. However, Yi did not disclose the relevant details of the negotiations. But people familiar with the matter pointed out that a grand foray into tablets was not surprising for a company with an interactive entertainment empire's strategic dream, and one that has dabbled in many areas, including video, film, copyright and E-books.　　A few years ago, the Grand family entertainment in the context of the transformation, through the box quickly to the market, despite the final declaration of failure, Chen Tianqiao's "box" dream has not changed.　　The analyst pointed out that, including Shanda now launches the Bambook ebook, namely by Chen personally participates, the Grand Bambook's market implication not only lies in the terminal market, but is focuses on the content provision aspect, takes the terminal as the media, constructs "the content + Channel + terminal" the mobile space. The Grand layout Tablet PC market does not conflict with the Operation Bambook. Yi thinks, grand even should start directly on the tablet computer, because the tablet computer development momentum is better, can integrate Shanda's video, film and television, copyrights, E-books and many other resources. However, the current Shanda denies the move into the tablet computer market.　　Tencent technology to call Shanda Literature CEO Hou, the other side of the phone is not answered. Close to the grand people revealed that the Grand Innovation Institute of the five major planning mostly traditional projects, which did not involve a tablet computer.　　The so-called flat plan may be groundless. "Flat market competition has been very fierce, shanda in this area without any technical advantages, so it is unlikely to develop this market." "The person believes that the grand future will still be around Bambook development e-book market, and refine the application, such as" develop speech recognition technology, let Bambook read.　　"The tablet is in line with grand strategic logic. Although the two statements are very different, but in many industry insiders, the integration of Internet services with tablets, in fact, in line with the grand consistent strategic logic. Investment Securities analyst Zhao Yujie that, Shanda literature launched Bambook belongs to the digital publishing strategy extension, but Shanda in the hardware of the move should not only this, Shanda also very likely to launch their own class of ipad products.　　From the market point of view: From home and abroad, the electronic reader competition is fierce, tablet computer is still blue sea; from the grand current grasp of resources from the point of view, Shanda into the field of tablet computer has obvious advantages. "Shanda extends to online video, online literature, music, film and television production, on-line travel and other business, including previously purchased in the United States of small game distribution and built-in platform Mochimeidia is very suitable for porting to the tablet computer." "Zhao Yujie believes that Shanda in the internet era, although there is a large number of user resources, but because of the lack of such a killer to QQ application, it is difficult to keep users completely in their own platform, and it is difficult to let Shanda's different applications of the user has a good interaction.　　And in the mobile internet era, the grand launch of a class of ipad products, this situation will be significantly improved, with the help of the product, Shanda existing business can be smooth to the mobile Internet extension. More importantly, the user can be precipitated to their own platform, coupled with the subsequent launch of the app to attract a large number of developers to launch a large number of applications for tablets, and the introduction of micro-blog, community and other products, so as to further enhance the user experience and enhance the stickiness of users.　　In the process, Shanda not only completes the strategic transformation, but also continues to occupy an important position in the mobile Internet field. Another analyst said that the current Bambook E-book in the industry is only defined as "in the middle and lower reaches of the product", obviously can not support the grand total strategic dream. For Mr Chen, who has been trying to emulate Mr Jobs's reconstruction of the market, there is no reason to overlook the huge demonstration effect of the ipad. (Digging the shell net)