Absrtact: The graphic film is a static bomb screen features of the graphics and text interpretation platform, has been the creation of Albert millions of Yuan Angel investment. This thing suddenly feels like an internet PPT (what I'm saying is PowerPoint for the last century), for
"Graphic film" is a static bullet screen characteristics of the graphics and text interpretation platform, has been the creation of Albert millions of Yuan Angel investment. Why do you think that this thing is an Internet PPT (I'm talking about PowerPoint in the last century)? It has a strong UGC properties, the user will be the most touched the film's own lens with a certain logic extracted, and then with some text commentary (er, some sincere tease force.) )。 This is not counted, it is also equipped with a barrage, to tell the truth, static diagram plus the barrage is not a PPT. Bart ~, is really not the same experience, I think this is a product after the fragmentation of the thing, the need for the image of the mobile end also need more new forms to meet, I believe that only a field of film will have a lot of play.
The current "graphic film" has covered films, television, anime, variety show variety of subjects. Its creative team from the user recruitment, mostly in school students, now about 500 people, upload more than 2000 of the total amount of work, through the product rating system, excellent authors will receive bonuses and other rewards.
Graphic Film co-founder Zhang Yuanhui to 36 Krypton, its registered users are currently about 3 million, daily online users about 100,000. The UGC threshold is still slightly higher, he also told 36 Krypton, "the latter will start from two aspects, on the one hand, to improve the PC-side diagram maker, the approval authority to upload authority to the core creators of the author, by the user to complete the review and collection of more content; On the other hand, will be open to users more light graphic production sharing, cell phone maker and other functions, so that more users do easy to complete the work. ”
Next, the product will be further expanded in the form of media, such as GIF, film theme song embedding, there will be more interactive reading, such as an actor's encyclopedia (screen prompts, click to expand), or an OST music clips, an item, etc. In addition, it will launch the "video daily" column, including inventory, film (illustrations) recommended, new film interpretation, etc. to help users find and recommend movies.
Social attributes can also be enhanced by adding more social attributes, such as letters, on the basis of focus, praise, and sharing. These make it more and more like a graphical social network of movies. On the user's home page, you can clearly see his published works, the total number of works, but also through the video radar to view the interest of two people.
As far as the business model is concerned, there may be some commercial implants in the middle, and the individual feels that it is not appropriate to be blunt and the original advertisement is unlikely. Zhang Yuanhui said, "In addition to more with the film publicity, ticket advertising and other accurate direct advertising model, the latter will be the construction of a community-wide integration System, complete the user to the author of the reward (class starting point), the author will have the corresponding advertising split." ”
As the size of the user and the expansion of the author team, "graphic film" in the upstream and downstream industry chain will have a greater likelihood of extension, now the film is still two degrees of creation, if the original can do the words of the potential can not be underestimated-"a camera and a pen can complete a story," may be "a discovery and excavation of grass-roots director of the place."