The great Beijing-Kowloon Joint Meeting 13 years to stick to the brand story gradually exit

Xu Haocheng "The year before last, an expert from the Railway Ministry of Economic Planning came to Heze to investigate the Beijing-Kowloon Economic Belt and saw the sign before the city government, and said, ' You're still here '. Zhangxiao smiled and told the reporter, "she thinks this brand is no longer there." A look to find, not only exist, but also with the Heze government brand as large. Zhangxiao said that the "great Beijing and Kowloon Economic Cooperation with the Mayor of the Joint Meeting" brand.　　On the left side of the Heze government Gate, 1997 hung up the "great Beijing and Kowloon Economic Cooperation with the Mayor of the Joint Meeting" brand and the right "Heze people's government" side and hanging, the same size. Prior to the confirmation of the reporter to Heze time, Zhangxiao early back to Heze.　　As Director of the Office of Liaison for the Economic cooperation of the great Beijing-Kowloon Department, he hopes to pass the voice of the Organization, and does not want such "jokes" to happen again.　　The establishment of the "Beijing-Kowloon Economic Cooperation with the Mayor of the Joint Meeting" (hereinafter referred to as "Joint Meeting") was launched in 1996, was established in 1997.　　At that time, Kowloon will soon be opened to traffic, by the Huaihai Economic Zone and other regional organizations inspired, Heze, Shangqiu, Fuyang, Bazhouy and other cities want to set up an organization to seize the nine opportunities to strengthen mutual economic ties.　　Among them, the former Shandong Heze region Xing Shu most active, in April 1996, the initiative to set up the Beijing-Kowloon Economic Cooperation Organization, and has been a positive response in most areas along the line. After a year of preparation, April 1997, the first mayor of the Joint Meeting in Heze, and through the cooperation with the Charter. "Great Beijing and Kowloon Economic Cooperation Zone" was formally established.　　The liaison office is in Heze and is responsible for liaising, coordinating, servicing, organizing activities and collecting information materials along the nine-ninth joint meeting. The "Great Beijing-Kowloon Economic Cooperation Belt" is a mutually beneficial economic joint organization with voluntary participation in all cities along the Beijing-Kowloon route, and its fundamental aim is to exert the whole function of collaborative organization and coordinate Kowloon to achieve the best effect. The annual mayor's meeting is the main operating platform of the joint Conference.　　Through this platform, the great Beijing-Kowloon Cooperation Zone has carried out a series of regional economic development and cooperation planning. After the establishment for quite a long time, the joint meeting has attracted much attention.　　Former Minister of Commerce, Hooping, NPC Standing Committee, vice chairman of the central ZANU-PF Feng has also been invited to serve as "Joint Meeting" senior advisor.　　May 28, 1998, vice chairman of the NPC Standing Committee Shisun, the former vice chairman of the NPC Standing Committee, Fei Xiaotong to Jining, Heze, Liaocheng, Jinan and other sites to inspect the work, and focus on the Beijing-Kowloon Railway along the development and construction of Shandong section. Later, Mr. Fei Xiaotong attended the third meeting of the mayor's commissioners in Hengshui, Hebei, in September 1999. At this meeting, the great Beijing-Kowloon collaboration with the member units unanimously adopted the "great Beijing-Kowloon Economic Cooperation Belt called on the state to help solve the development of the relevant issues in the report." When the second year of the national "two sessions" period, the Beijing-Kowloon collaboration with the member units of the 34 deputies to the "call the report" into a proposal to the General Assembly, called on the state to develop along the Beijing-Kowloon asThe development of the main economic uplift belt in the central and western regions is highly valued and policy inclined. "At that time caused a lot of repercussions.　　Zhangxiao recalls. 2001, the joint Conference and Dongguan jointly organized the "Great Beijing-Kowloon Logistics Forum." After the forum, Joint Meeting and Dongguan Joint Foundation, in Dongguan Changping cooperation to establish a "big Beijing and Kowloon Logistics Park." The next year, in the Logistics park, the Joint Meeting held the first major Beijing-Kowloon Agricultural and sideline Products Fair (hereinafter referred to as "Agricultural Fair").　　By this year, the agricultural Fair has held its tenth session.　　And in 2002 "two sessions" during the Joint Meeting in Beijing held the "two representatives talk about Beijing and Kowloon" Activities, Beijing and Kowloon along the city "two meetings" representatives and the mayor of the Rendezvous Diaoyutai Hotel, to discuss the Beijing-Kowloon Development Plan. "At the time, these activities were supported by all parties." After all, ' Beijing nine hot ' has not passed.　　"said Mu Youguo, secretary general of the Joint Liaison Office.　　Lost but by 2007, with the "Beijing-Kowloon Heat" Ebb, Zhangxiao found that the joint will hold a variety of activities, along the city slowly no longer participate, even the agricultural fair. At previous agricultural fair, all cities along the Beijing-Kowloon Group participated, and brought a large number of local enterprises and products.　　At the same time, as Dongguan for the Beijing-Kowloon City to stay in the "big Beijing and Kowloon Logistics Park" to provide rent-free and many other preferential policies, almost every area along the Beijing-Kowloon Logistics Park set up an office.　　But gradually, the attraction of the agricultural fair is getting smaller, the busy scene gradually exits.　　On the one hand, leaders of the area along the Beijing-Kowloon region are gradually no longer attending the agricultural fair, and the offices in the Logistics park are gradually withdrawn as the preferential policies expire.　　On the other hand, Dongguan also began to consider whether the agricultural fair is necessary to do. "Now the communication way is so convenient, a telephone can be done, not only the government, the participation of enterprises are also less." A member of the Joint Meeting office told reporters. In this context, the relevant departments in Dongguan initiation of the idea of canceling the agricultural fair, "finally because of the insistence of the city leaders, the agricultural fair can continue to do." "It's not just the farm fair that's hot.　　Even the great Beijing-Kowloon Fair, which was held every year in Heze, changed tack in 2005, changing another name. A media reporter who has participated in the five session said that the development of the city along the Beijing-Kowloon Railway has been gradually forgotten over the past few years. The Joint Meeting does not work clearly and the liaison Office has not established a long-term mechanism.　　is called "Lively two days, lonely one year". "When it comes to communication, it's important to know that ' big nine ' is a great opportunity. But chances don't seem to come down.　　Mu Youguo wry smile way. When the reporter saw Mu Youguo, he was arranging liaison office staff to "sell" last year's "Great Beijing and Kowloon Economic Cooperation with the Blue Book", "which is a compilation of developments along the various regions, can only play a role in communication and communication." "The functions of the joint office are also gradually being degraded and the materials available to them are almost always years old." When asked about the transfer of industry along the Beijing-Kowloon Line, Mu Youguo embarrassed to admit, "These years have notThere are statistics ", 2005, 2006, there are statistics," at the time of the joint Meeting, we are responsible for the statistics on the data. For the joint Meeting, the most important thing now is to maintain and operate the "big Beijing Nine" brand.　　It was almost the whole point of their adherence. "' Big Beijing Nine ' has become a brand, the Beijing and Kowloon along the various regions in the event, will use this brand to expand its activities impact."　　Zhangxiao told reporters. The so-called use here means that through the Joint Meeting Office issued by the "Big Beijing Nine" in the name of the invitation to each other to participate in each other's business, festival activities.　　In Zhangxiao view, if you do not take advantage of various opportunities to "big Beijing Nine" brand, and maintain good "big Beijing Nine" brands, may one day need, this brand has been from people's memory dissipated.　　Stick to Zhangxiao and hope for the future. At present, Zhangxiao is contacting the Beijing unit to compile the tourism planning along the Beijing-Kowloon route. This is the outcome of the 12th session of the Joint Conference held in Macheng, Hubei province, in April this year. "This is the first professional planning along the nine lines, we are very cautious, contacted a number of units, hoping to find a higher level of units to prepare." "The reason why Zhangxiao is so active is that, as the overall planning of Beijing and Kowloon is in the foreseeable future, they want to integrate the resources along the nine-ninth route through professional planning, and strengthen the links between them," which is now feasible. If tourism planning can reach a consensus along the Beijing-Kowloon route, "we will continue to develop other professional programs, such as vocational education planning, etc." As a regional organization, if you are not interested in what you do, there will be very few members involved.　　In addition to planning, the "Great Beijing-Kowloon Enterprise Cooperation Promotion" is another goal Zhangxiao hope to achieve.　　As early as the Joint Meeting in 2005, the Great Beijing-Kowloon collaboration with members on the constraints of the development of cooperation with the factors reached a partial consensus, said "the constraints of economic cooperation with the development of a variety of reasons, but no business follow-up, no policy support, their lack of publicity, is the main reason." At the meeting, the participants proposed the establishment of the "Great Beijing-Kowloon Enterprise Cooperation Association", "without the participation of enterprises, there will be no vitality of the joint Meeting of Mayors." Joint Meeting some important initiatives, also can not find the implementation of the subject.　　"The proposal has already been vetoed by the NDRC. "However, we hope to be able to start from Heze, a region of the establishment of one area." With this promotion, we will be able to invite relevant experts, entrepreneurs to the Beijing-Kowloon Line of the city to visit, study, and promote investment in all over the country.　　Zhangxiao told reporters.　　The bigger idea is to set up the "great Beijing-Kowloon Development Bank" or the "great Beijing-Kowloon Development Fund". The construction of the Beijing-Kowloon Economic Belt needs a lot of money, where does the money come from? How to use and circulate? How to preserve and add value? All of these require an operational planning of the financial markets. If the association is progressing well, Zhangxiao's next thought is "within the promotion, the municipalities and the promotionCorporate capital, the establishment of joint-stock banks for the Beijing and Kowloon along the development of a number of enterprises with the prospect of capital injections, or as the Beijing and Kowloon along some of the major projects on the start-up funds. But when the reporter asked about the progress of these initiatives, Zhangxiao face with pained.　　In the face of great differences of interest among the members, as a joint meeting of loose organizations, each step forward is very difficult. "Our organization is relatively loose. And our front is so long, the difference is very big, unlike other economic organization geographical similarity, cultural blind Date. Beijing and Kowloon along the culture is not the same, the industry is not the same, the leaders everywhere have their own ideas, it is difficult to do. Zhangxiao helpless sigh way.