The Great God of great God announced the launch of the F2 new mobile phone on December 30

Source: Internet
Author: User
Keywords 360 the great God next year
Tags business cat channel configuration hardware market memory mobile

Absrtact: In the last few days of 2014, domestic handset manufacturers also pushed the thousand 4G price war to a deeper Red Sea market. The great god of the great God announced on December 30 the launch of the F2 new mobile phone, configuration Qualcomm 64-bit 8 nuclear 骁丽 Dragon 615 processor, 2g+16g memory, Sony 1300+50

In the last few days of 2014, domestic handset manufacturers also pushed the thousand 4G price war to a deeper "Red Sea" market.

On December 30, the cool God announced the launch of the "Great God F2" new mobile phone, configuration Qualcomm 64-bit 8 nuclear 骁丽 Dragon 615 processor, 2g+16g memory, Sony 1300+500 megapixel camera, 5.5-inch screen, price 899 yuan.

In the press conference, the Hao Fanghao president of the Great God in the scene, will be red meter note, the spirit of Blue Note, Glory X4 Chang Play version as the great God F2 mobile phone competition products opponents. The higher hardware configuration also means that the domestic 4G thousand-yuan machine price war to a more brutal stage of competition.

Hao Fanghao to "one observation" that from the supply chain cycle, the great god F2 configuration has been 900 yuan price segment breakdown, basically at the parity shipping stage, plus research and development market costs, the estimated shipments of more than 500,000 units to achieve profit and loss point. But in the first sales segment of the cat cooperation, the great God F2 mobile phone target sales of 1 million units.

It is noteworthy that the great God F2 sales will be by the day cat and Eschde two companies together layout online and offline channels.

Eschde Company Chairman Huang Wenhui to "one observation" that with the rapid development of the electric business platform, Eschde and other traditional channel enterprises are also in rapid adjustment, the traditional channel mode is also in the Internet, so the channel cost control in a very low range, and eventually reached the line and the same price. In addition, Eschde is working with the cat and other online business platform for strategic cooperation, to promote love Strickland and the cat to achieve offline and online channel market interaction, and the Great God F2 is Eschde with the cat platform to cooperate with the first product attempt.

The problem of "string goods" and "disorderly price" between online and offline channels can be Huang Wenhui that, Eschde covered the line over 60,000 stores and counters, if not solve the problem, Eschde will not develop to today, the company's internal product flow, flow, prices have a complete set of control system. According to Eschde and Millet, glorious cooperation experience, the great God F2 sales will be far more than 1 million units, the important is the supply rhythm.

Tian Cat Electrical City general manager Zhang June to "one observation," said mobile phone manufacturers through the electric platform sales, there are two factors are very important: sales quickly increase, as well as brand awareness. The former through the double 11 mobile phone manufacturers in the days of the cat's sales performance has been fully demonstrated. In response to the latter, the cat is planning to launch a Ali department of the complete eco-brand promotion program, such as the integration of the cat, Taobao, Weibo, Youku, UC and other resources of Alibaba, for mobile phone manufacturers targeted brand publicity, and at the same time to complete the flagship store users to buy diversion, as well as offline channel market interaction.

Hao Fanghao to "one observation" revealed that users buy a mobile phone in the future is not just a mobile phone, but a mobile living platform entrance, which is the great God of cool and 360 of the reasons for cooperation, both sides will be committed to building mobile intelligent ecological platform. 2015 domestic mobile phone competition will be more intense, simply rely on the situation of hardware competition will be broken, the great God and 360 cooperation will have more business model and imagination space, including "Free mobile phone." If the hardware is free, then you have to make money on the service, so the user scale and intelligent eco-platform will be the next most important layout direction for the great God.

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