The great health ambition of the checking: the linkage effect between electric quotient and physical examination

Business Club December 20 News

More than the acquisition of the group, is speeding up the industry's cobweb layout. This time, the medicines are aimed at the medical and e-commerce sectors that have never been involved.

Recently, the group officially announced two major events: the first is the investment holding the modern Sunshine Medical company, the second is a period of time before the acquisition of the online electric platform officially on the line, and renamed as "1 Health Mall of the group".

Chinese medical Group related people have told the media that the modern sun, controlled by the group, is the only central enterprise in the domestic physical examination industry, and the future target is the largest health service organization in the country. And the same "Hao Yan" also appeared in the distribution of the electronic business.

However, physical examination industry has the United States years of health, Tzu-Ming physical examination, the three large scale enterprises, medical and electronic business has also early "Jingdong Mall + Kyushu Tong (600998, shares bar)" (market share bar), such as strong combination, the opportunity of the Chinese medicine how many?

Qin, general manager of Shanghai Electronic Commerce Co., Ltd., said in an interview with reporters: "This platform belongs to the industry, the strategic direction of the part." Playing is the brand of the medicines, representing the whole of the group. Must be the industry first, otherwise it will not set up the company. ”

through the industrial chain

It is understood that after the completion of the holding of the modern Sunshine Medical Center will be included in the group's China International Medical and Health company Unified Planning.

At the same time, the medical examination of the group and the two new business owners are also responsible for the industry senior people. Previously served as a health physical examination group of Beijing company deputy general manager Zhang Peak as the head of the International Health Industry Department, specifically in charge of the modern Sunshine Medical Center strategic Development. And the electric business person in charge Qin also served as the CEO of a well-known pharmaceutical website pharmacy network.

Qin introduced, the Group of medicine to enter the major health areas are mainly divided into three: the acquisition of hospitals, enter the physical examination industry and landing on the platform of Electricity. "It's a whole chain of things. To be big health must do a physical examination, the medical report will follow up after the health of the solution, and the solution of matching work just by the electricity business platform, equal to and the physical examination center echoes each other. ”

Did not choose to start from zero organic growth, but in the form of external mergers and acquisitions to quickly enter and occupy market share, consistent with the style of the group. Reporter found that the acquisition of the two enterprises themselves in the initial stage of the industry, the business model of basic molding but the need for capital input and management norms. It is reported that the modern Sunshine Physical examination 2004 in the national chain to join, health examination chain Network in Beijing, Guangzhou, Changsha and other cities, and said the annual growth rate of 300%. Zhang Peak had told the media, the investment to increase capital, after the capital to achieve holding status, for the next development of sunshine.

And for the electricity industry, which has always been known to burn money, the cost of entering the market is not small. "For the 1 Health mall set up in 2010, the investment was tens of millions of before and after." The main objects of acquisition are the brand, organizational structure and the forty or fifty people's staff team. In the industry this scale is the initial stage. "Qin said.

opportunity Geometry?

Whether it is the physical examination industry or the bustling electric business field, the medical science is undoubtedly only a successor. Can the competition of encirclement be repelled only by the market of the famous brand?

a physical examination industry insiders to reporters that, in fact, at present, whether the chain of physical examination institutions or at all levels of hospital medical services, the industry's gross profit margin is not high, this market is the main consumer is still the basic routine physical examination items, the industry within the difference is small.

"Such as Ci Ming or the big health of the United States such as large chain physical examination institutions, gross margin is not as impressive as the outside world." Moreover, due to the fierce competition among physical examination institutions, it is common for the quality level of the companies in some areas to be rapidly paved. It is hard to imagine that there are any good ways to eliminate this situation in the industry. The person pointed out.

In the field of electric business, the market opportunities that the Chinese medicine group sees are also being eyeing by new and old rivals both inside and outside the pharmaceutical industry.

Apart from the pharmaceutical industry Kyushu Tong jointly launched the Beijing East Jingdong pharmacist, the whole state pharmaceutical industry under the pharmaceutical network, Fosun Medicine (600196, shares bar) (market share bar trading point) under the gold network are also gearing up. and professional internet companies have already layout, after the day after the cat Medicine Hall, NetEase also choose to enter the health care products online shopping market, the main health and nutrition network shopping.

Qin said that at present, the Electric Chamber of Medicine for health care products, drug makeup mainly sales, later other categories such as OTC (over-the-counter) will also be considered. "In the beginning, it is better to do health care products, to achieve profitability before doing drugs." After all, everything revolves around the big health sector, and selling drugs is not the main thing. This platform is not only the drug of treason drugs, or the product line is not enough to support. ”