The great infiltration of mobile Internet: Subversion and reconstruction of traditional industries

If you pull the time far enough, how do you look at the Internet's penetration, change and even subversion of traditional industries? Today, the advent of mobile internet has exacerbated this trend and deepened it.

The present scene is by no means imagined ten years ago. A micro-blog or micro-letter can make a business. An application can assemble a group, people from unfamiliar to familiar, because time, place and interest all kinds of dimensions converge together, the channel of information circulation is infinite abundant, the threshold of information circulation is pulled down infinitely ... These imply that, after the monopoly of information control, dissemination and interpretation is dispelled, information is reconstructed in a more efficient and easily disseminated manner, thus making it easier for people to work and live. More generally, the mobile internet is immersed in every corner of people's lives.

The more information is more easily penetrated, the more information is not enough to penetrate. The more convenient the data is, the easier it is to penetrate, and the less convenient it will become. Huang Shenli, managing director of Huaxing Capital, said.

Tencent Technology chooses to observe the six typical industries of food, tourism, car rental, real estate, education and medical care in traditional industries, or they have been hacked deep into the internet and mobile Internet, such as food and tourism, or immersion has just begun, such as education, housing and medical care. Or, in the embrace of the mobile internet when the traditional industry in a monopolistic position of the strong resistance of enterprises, such as taxis in the taxi software has just arisen that encounter "youth robbery."

But the tide is unstoppable. As Baidu chairman Robin Li said at the Baidu Alliance summit recently, China's Internet is accelerating the elimination of traditional industries, every industry is now facing the impact of the Internet. If this phenomenon is extended, the mobile internet is an unprecedented "penetration" of all fields. eliminated, or transformed, or reconstructed, and subversion is taking place.

Share the achievement economy

In this year's global digital economic arena, the CeBIT-sharing economy has become a theme, and the Airbnb, founded in 2008 in the US, is an attempt to share the economy in the tourism industry. Today's shared economy is not limited to tourism, which is already running through the mobile internet industry.

The catering industry is a typical representative of sharing the economy. The professional recommendations of the past that relied on food magazines have ceased to exist, and the real feelings that people share are more useful evaluations. Smartphones, mobile apps, and social media allow people to share the reality of a meal in full and anywhere, and consumers in the mobile internet age have a solid choice of food when compared to the PC age and earlier.

Chen Yu, the CEO of the Travel app, said to Tencent that the crowdsourcing model showed great superiority in mobile apps. In the case of the MA Honeycomb, every day will generate 2000 travel enthusiasts themselves submitted, effective real introduction information, the MA honeycomb through data mining will be the most appropriate information recommended to different users.

If the past school education model is a system controlled by expert teachers and administrators, online education will redefine the control of knowledge. Like those Chinese students who are far away from Stanford in the US, they can build their own knowledge system by choosing the world's best courses from the Internet anytime, anywhere. In the case of Coursera in the United States, there are currently 2.8 million students from 196 countries who coursera free courses in science, business, economics, art, literature, and law, which are offered by 62 prestigious universities around the world, The magic of Coursera is that it allows people to spontaneously talk about their courses, to share and recycle.

Even in the medical profession, disease diagnostics and medication information are also available to doctors with professional knowledge, and now there are diagnostic, family, and medication-oriented applications for patients. This type of application can provide search disease database, the nearest medical treatment, personal center and other functions. Set up a disease library to facilitate users to check the pathology of daily illness, the application is also embedded in the LBS element, can help find users near the hospital and pharmacies.

Even the relatively conservative real estate industry is beginning to try to use the mobile Internet, where only real estate brokers have been able to gain expertise in the past, and are now being made a fool of mobile client apps. People through a app can realize house price assessment, tax calculation, home loan calculation, looking for housing, organizations to participate in the field to see the group, real look at the room and other functions.

Declare war on the old forces

The value of mobile internet in car rental and health care seems to be declaring war on old forces over food, education and tourism.

The residents who are in the north and the deep are already suffering from the difficulty of taxis. Traditional telephone call car service platform, and did not realize the direct docking between passengers and drivers, but need a transit point-call Center service personnel, when the service personnel received the telephone request of passengers, then go through the machine to dispatch the nearby driver.

A taxi application is a bit like a top pass, bypassing the call center and connecting the driver and the passenger seamlessly through an application. Passengers and drivers can know the information of each other in real time, and can reach a deal in the shortest possible period. In the first half of this year, both entrepreneurs and capital markets pushed tick-tock taxi, shake recruit car, taxi small secret, quick taxi and other taxi software springing up, Alibaba, Tencent and other internet giants also closely follow up, although is suffering from youth robbery, but the use of taxis in the market is continuing to ferment the influence of the model.

Health is a bigger market. Take the CT scanning instrument as an example, the cheapest one in the hospital should be between 180,000-200,000 RMB. However, due to the rapid development of chip technology, now only 120,000 yuan, and even cheaper to thousands of yuan. The expensive medical equipment that used to be available only in hospitals can now be used in combination with handheld devices to become a product and service that ordinary patients and consumers can use. Auxiliary 3G, 4G and other communications technology, the original located in the three or four-line city of patients need to go northward three Grade A hospital, now through the help of rural doctors, through portable devices and smartphones, can give a preliminary diagnosis, and send information to the big city of the three hospitals, to achieve expert consultation.

Different business values in the past

The value chain of food and tourism is relatively long, breaking down the whole value process, can allow catering and tourism practitioners to develop a wide range of mobile Internet applications to marketing or improve the value chain process, which runs through the entire consumer cycle.

The internet has even dug up enough food and tourism to start a revolution in the mobile internet era and try to find new business value. Ctrip CEO Liang Jianzhang even proposed that online tourism to skip the PC Internet to the mobile Internet to deepen the development of the possibility, through the integration of their own line under the integrated service capacity, to create a mobile end of the industrial chain ecosystem and core competitiveness.

In other areas, the migration of business models from the Internet to mobile internet has not worked. For example, in the education industry, a group of language training institutions through the online teaching model to make money. But in the field of mobile Internet, children's education products have become a breakthrough.

"The market for children's education is hard compared to the rigid demand in the adult market." Today's children are exposed to these mobile devices throughout their lives, accustomed to receiving more interactive and entertaining educational methods. On the other hand, parents ' willingness to spend on children's education is also higher in the front-line market. "The Magic Child marketing director," says Brad.

Mobile Internet is still valuable blue ocean. Investors Huang Ming (micro bo) estimates that health and education are more than a trillion market, the value of health care more Guixing.

Nowadays, many investors, entrepreneurs and technology companies have poured into the health sector. Ericsson has established an integrated e-health system in Croatia, connecting 1100 pharmacies, 8 million prescriptions and 100 laboratories through communications technology, and in San Francisco and Silicon Valley, an investment club and incubator Rock Tiyatien, which specializes in health start-ups. Chip company Qualcomm set up a Qualcomm life company, set up a 100 million-dollar Qualcomm Life fund, to support related mobile application innovation and equipment development.

Large data can also be applied to medical care. Hospitals may have scattered patient data and libraries, but these have never been put on a unified cloud of data for analysis, research and investigation. Many universities in the United States have begun to do similar work ten years ago, and China has not yet had such a complete database. It is also a huge opportunity to use the patient's database to help with subsequent digging of large data.

Pain points and improvement opportunities

In the mobile internet penetration relatively deep catering, tourism industry has been wiped out the user behavior in the barriers, all without pain point? Decidedly not.

A hobby of tourism in the Internet industry, such as Spit: Ctrip, art dragon and other companies in the past more than 10 years has not changed much, they do more to talk about better hotel discounts, better ticket discounts, do a better OTA system to improve the call center. But based on the mobile end, anytime and anywhere to find, according to the location-related rapid on-site solution needs are not resolved well. For example, the overseas tour, suppose a person to Paris, to see what the surrounding attractions, prompting users Louvre, Chateau De Versaille tickets can be booked in advance, these requirements are not satisfied.

A user in Ctrip booked a flight, and in the online booking a hotel, the plane later, Ctrip can prompt the user or confirm that I am not to book hotel, but because the data did not get through, the user to the destination after the discovery of the hotel was canceled. "Ctrip's services can be done through a one-stop, but the data is currently not through." This is the biggest problem. Huang Shenli that the most important thing is to get the data through.

He said that the current online many data and many of the offline system are running independently, server-side and mobile phones do not network, if the data from B-side after networking it into the hands of C-end consumers, the data through the mobile Internet penetration will be faster.

Robin Li is in public to spit the medical industry. "China's three-armour hospital is always overcrowded, we have been waiting for a long time, a few minutes were sent out." “

He believes that the current public welfare agencies occupy the mainstream of the industry, the Internet services and technology can be in the big, such as health care and education. "If we can harness the technology and passion of the Internet to transform our traditional industries, this is a huge opportunity and an advantage for us." “

Game and reshaping order

"Mobile internet is not the opposite of traditional industries, not the mobile internet to rob traditional business jobs, on the contrary, mobile Internet is likely to be a chance to change the traditional business." "Huang Shenli said.

He said, for example, that in the deep retailing industry that had already been infiltrated, the online channel hated the line, and now the trend has changed.

Compared to the diametrically opposed, retail business model has been reshaped, offline shop experience, online shopping, mobile internet to better display the function, online and offline value gradually come together.

Similarly, mobile Internet applications and traditional industries are also playing games and reshaping the order.

Taxi apps have embarrassed the phone calls of traditional taxi companies, whose own heavily-invested call centers have lost most of their competitiveness compared to mobile internet applications.

Taxi application of the fare increase function became the Achilles heel of application. Some black-car drivers also took the opportunity to disrupt the basic order of the market, surpassing the government's pricing power over the taxi market. This forced the government to respond, with local governments such as Shenzhen and Beijing taking measures to limit or outlaw taxi use.

It has been suggested that the Government (the Commission) can formulate basic standards for taxi applications and issue licences for taxi applications that meet regulatory standards; taxi companies can cooperate with the use of a taxi, for a unified download, to help taxi application market formation integration, and finally participate in taxi scheduling. This seems to be the realization of the three-party total win.

The latest news is that some of the mobile internet apps developed by taxi companies are being launched, and applications such as tick-tock taxis, rocking-and-pull vehicles will be included in the platform.

There is also the medical industry, has been a sensitive area, is the state's key regulatory industry, access to health care, especially in the emerging areas of mobile health policy risk and regulatory risk is greater. Has the industry personage analysis, the mobile medicine is also the entire national social medical system organic constituent, its development is subject to the social medical system the present situation. If medical reform is not in place, it will be difficult to develop mobile medicine.

(Responsible editor: The good of the Legacy)