The greatest value of current business management service from American Express transformation
Source: Internet
Author: User
KeywordsBusiness Traveller Management American Express China
I made a few comments on American Express at the invitation of the Business Review of Central Europe. As a travel service company with a history of more than more than 100 years, I think it must have a great success, but what I want to say is that we can see the development trend of the business Traveller management industry from the change of American Express.
China's business travel management industry is still in the initial stage, I think for such a not very mature industry, to be with the industry itself to develop together, we need to consider more than a simple competition strategy, but the enterprise to the industry in the long-term development of the cornerstone, that is, the strategic declaration of Enterprises. This includes: (1) mission----Business management http://www.aliyun.com/zixun/aggregation/15552.html "> Service providers existing reasons; (2) values--the belief and behavior of excellent business traveller management Suppliers (3) Vision-The goal we want to achieve, (4) strategy-a plan for participating in the competition.
Management is cost, enterprise customers choose business Management outsourcing, must be to achieve certain goals. The focus of different enterprises is not the same, some efficient, some services, some savings, some brands, of course, there are many others. During the rapid economic development period, the brand consumption is very popular, when the economy is depressed, the major luxury stores are empty. Business Travel Management market Also, in the economic situation is not optimistic today, savings may have become the first customer demand. Ctrip in the beginning involves the business management of this market, the value of their own definition for enterprise customers to make effective savings, I am pleased to see this with the industry's predecessor American Express finally agreed.
China's business travel management market capacity should be very large, probably more than 7 billion U.S. dollars, but the current effective development of the part is still very small, the first 10 industry participants occupy a market total may not be more than 7 billion yuan. Market prospects are so tempting, but to be the market leader, to share the rapid growth of the industry to bring high returns, enterprises must be prepared according to market conditions.
Really effective management should be clear, direct and powerful. Business management also helps customers understand their business management status, assist them to formulate effective travel policies, ensure that as many business travel expenses as possible comply with the policy, the travel behavior of the violation of the record and prompt, and ultimately with intuitive data to reflect real savings. It's a clear logic, who wins and wins customers, to see who's doing better on this cycle. China's customers, the scope of activities is basically in the domestic, even if a large number of international travel, more than 95% of the demand can be booked in the domestic purchase. localization, approaching customers, and paying more attention to the needs of local customers are the strategies that industry participants must implement.
American Express has been working in China's business travel market for more than 6 years, and as a leader in the global travel management industry, they have brought a lot of experience to China's business travel management industry. Today, when the financial business of the Express company has been affected, they began to take the initiative to throw away the halo of globalization, financial services, century-old shops and so on, with more practical attitude to participate in China's business travel Management market development and competition, go down the altar of the express more worthy of attention, they are ctrip worthy of respect competitors.
I recently learned that American Express is going through the toughest period of its history, with American Express announcing a 7000 cut in the number of employees in the world on October 30, and the last mass layoffs in the "9.11" incident, which accounted for only 7% of the total number of employees. Finally, I wish the Express company get out of the trouble.
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