The green box adopts the channel strategy of "three nets in Oneness"

Children's clothing net goods brand "green Box" founder and CEO Ms said that the company's brand sales year-on-year growth of more than 50%, is expected to exceed 400 million this year's sales.

Weibo has rumors that the green box "business is bleak, the Boss mortgage real estate maintenance." To this Ms clarification, 2008 from the offline entity retail transfer to Taobao two times, did have a "mortgage house business", but after Taobao, the performance of the green box to maintain a stable growth, two times the wind to invest more than 120 million yuan in financing. "The green box itself has been profitable, and now even the money has barely moved." ”

The green box is the representative of the original brand of Taobao, data show that December 2008 on line revenue 120,000 yuan, 2009 up to 20 million yuan, 2010 80 million yuan, jumped for Taobao children's clothing sales champion; 2011, this number increased by three times times; 2011 "Double 11" Green Box sales 40 million yuan.

Green Box this year to strengthen the line of traditional real store channel network and mobile phone mobile network platform, such as the input of mobile, Internet, offline entity shop "three nets in unity" channel strategy.