The growing problem of internet marketing in China at 10 years old

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By 2008, China's internet marketing has been 10 years old, in these 10 years, China's network marketing has been booming, but in the booming behind, network marketing difficulties are also confusing. So far, China is still in the initial stage of network marketing development, but the 10-year-old China's network marketing growth problem is to have Chinese characteristics.

At present the network marketing faces the question, the network marketing personnel and the enterprise concerned focal point is different. For most businesses, what they care about is how to make online marketing more effective and how to bring real benefits to them. However, for the network marketers, they are more inclined to the network marketing itself to explore and create the theory, so and the requirements of the enterprise is deviated. In this way, the generation gap between enterprise and network marketing personnel is aggravated, which hinders the development of network Marketing "theory translates into Performance", and also causes the narrow profit model in the domestic network marketing.

However, the domestic network marketing industry market space is very immature, network marketing development needs theory and practice want to combine. Therefore, our country's network marketing personnel need from the enterprise's internal factors, network marketing environment and process to do meticulous, in-depth detection of evaluation and definition. Online marketing, which is too focused on theory, is not suitable for the current Chinese market, because this kind of marketing model lacks to the enterprise practice the governance, the guidance function; Because China's network marketing is still in the initial stage, to a large extent, still imitate the North American model, and can not fully understand the network marketing will bring to the enterprise profit and performance, One-sided into the Web site traffic is large, the customer's consulting volume and the ranking of the site before the crazy pursuit, so obviously can not meet the needs of the market.

It is gratifying that China's network marketing in the Web site specifications, Web site optimization theory and methods, network Marketing theory research and application with the world synchronization, in some specific places also has a certain leading position, China's network marketing road is still very long, however, regardless of the length of time, China's network marketing will eventually grow up.