The growing use of store wars

Absrtact: With the rapid development of 3G, the application store has become a new focus for operators, handset manufacturers and network vendors. Experts believe that an open platform is the trend of the mobile internet, such as Apple and the success of Facebook and its open platform are important

With the rapid development of 3G, the application store has become a new focus for operators, handset manufacturers and network vendors. Experts believe that an open platform is the trend of the mobile Internet, such as the success of Apple and Facebook and its open platform has an important relationship, the value of open platform is to enable businesses and end consumers to get the benefits, while benefiting.

The growing use of store wars

In the App Store, handset makers are the most active. After Apple launched its App Store, rim and Palm, which owns mobile operating systems and product brands, also launched its own app stores. Other major handset makers, despite adopting third-party open operating systems, have launched their own app stores to get a slice of the market.

Although the current competition among operators is 3G network and business, but the three major operators for the application store also gave high priority. China Mobile pioneered the application store mm mall, the "Sky Wing Space" has been on the line, and the Chinese Unicom "Unistore" is about to launch. As more and more app stores are launched, the competition in this emerging market is starting to be fierce. Liu Qishing, editor-in-chief of the Communications World Network, argues that, unlike the competition in the handset itself, the competition in the app store involves different aspects of the industrial chain, which makes it even more confusing.

The whole industry chain contention behind competition

"For an application user to buy only once, but different app stores provide this content, each App store owner has the opportunity to split from the user's purchase behavior, which is what handset manufacturers, operating system providers and mobile operators need to contend with." One industry expert told reporters.

Liu Qishing says which App Store is pre-installed on the phone, which will make it a good place for one. And because mobile phone manufacturers, operating system providers and mobile operators have their own advantages, each side can not fully control the industry chain, the conflict does not seem easy to reconcile.

The advantage of handset manufacturers is that it has control over the functionality of the product and can provide its products with specific application store content for this model, and users will be more targeted. Operating system providers can leverage their platforms and technical advantages, attract more developers to develop applications for them, and integrate their application stores into the system. And for mobile operators, the huge number of users and faster payment methods is the advantage.

Open platform has become a trend

Recently, the Tenpay Open Platform Exchange was held in Beijing. According to Tenpay assistant general manager Ng Ian said, Tenpay open platform's value lies in makes the merchant and the user to get each other the platform, for the small and medium-sized developer, the market promotion expense is not expensive, but relies on Tencent's user scale and the Tenpay payment channel, can solve the promotion and the transaction problem completely, Through a period of accumulation, they can be in the Tenpay open platform to query the various needs, save time and energy. As of now, he said, more than 3,000 companies have been applying for Tenpay open platform, and more than 300 applications are under development.

"The launch of Tenpay open platform is expected to increase its market share, while further stimulating the innovation of other payment enterprises, and thus promote industry-wide upgrading of the industry model." In addition, in the long run, payment enterprises can also through this platform to layout mobile payment market, once the product line matures, it can be launched through mobile phone access to life Service Application platform to create new opportunities for performance growth. "said the analyst. Commercial newspaper reporter Kim Cho-li