The growth of the web game market slowing small and medium-sized sites need innovation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to the latest statistics, the 2010 in the third quarter of China's web game market size of 570 million yuan, the chain up 3%, the market share of the basic unchanged. Affected by the client game promotion, the Web game market growth is slow. Web game operators are more than the market pressure to operate products online games operators, web game products operating costs, although not high, but with the development of the market, similar products want to gain the recognition of the players, it needs to pay the marketing costs will continue to increase; By the third quarter of all kinds of client-side game marketing impact, the market share of the web game by a certain degree of squeeze.

The slowdown in web game growth, in addition to being affected by the overall environment of the network game, but also face the competition from all sides, more user viscosity of the SNS rise to the development of web Games has brought great challenges; all kinds of client game market to promote the recovery of the web-like games to bring a small game site pressure. Most often the biggest challenge is coming from yourself, and the biggest problem facing web game websites is still the contradiction between the content being too simple and the repetition of the same product gradually losing its appeal and the increasing demands of the players for the game product and user experience. Small game site to enter the technical threshold is relatively low, small and medium-sized webmaster involved in more opportunities. But it is this low threshold that makes it difficult to operate. In addition to 4399, 7k7k and other well-known web game website operation is good, most of the small and medium Web site is difficult.

Although known as the "Web game Year" 2008 has been the past two years, the Web game is facing various difficulties, but the market still has a greater potential to dig. 4399 founder of the famous angel investor Cai once said: "Online games is a very sunny market." Many people in the work or leisure time is not willing to spend a lot of energy to play those big games, small games is a very good entertainment platform. The prospect of this market is broad. ”

According to a recent survey of Internet users, the vast majority of netizens will choose web game sites in their leisure and even work hours, and have fun by simply not having to install web games. And some adult netizens also said: "Not only the office workers like us will choose the web game, now some 4, 5-year-old children will also go to play." Like my child, it will open the browser to login to a web game site called 4377 Games (www.4377.cn) for simple games. I was amazed at how he learned it, and it was estimated that all the children around him were playing in kindergarten. That's unbelievable!

For younger children, stand-alone and web games are too complex to fit. and web games, often are some simple and understandable casual games, the simplest way to create the most fun, all ages. This market has not only great potential, but it can create additional value. Like Obi Island, the success of Moore Manor is the use of young children's parents to pay for the characteristics of the Web games through the development of value-added services, entertaining. This is the small and medium-sized Web game site in the future direction of development, can not be a profit point just stay in the flow and advertising, small and medium-sized web game site needs to change first, the realization of a simple idea of the multiplication. For a more segmented user base, grasp the user needs to understand the user's psychology, develop more value-added services, and the integration of Third-party platform to promote, I believe that small and medium web game site will be the future of Chinese online games new growth point, promote the Web game Market Glow New "Spring".