The growth path of a website planner

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Website planning is a systematic project, although most of the domestic enterprises and major Internet companies have not put the site planning to an important position. However, the importance of Web site planning is not to be, the current domestic more professional site planners are not many, some from the web designer to switch over, some from the network marketing personnel transformed, some from the internet industry analysts transformed. Overall, the site planners need to master more knowledge, and to use a forward-looking perspective of the problem, especially for companies engaged in the Internet industry, site planning work more important, because more involved in the site's strategic research and development direction. Corporate web site relatively, the planning division of the Internet economy to grasp the knowledge required relatively little.

Sun Tzu's Art of War: "The Battle of the Man and the Temple is the winner, but also more;" Those who are not victorious in the battle are less than the temples. More than victory, less than victory, and the situation is not? My view of this, the victory of the negative. ”

Therefore, the planning of a Web site production and even future development plays a key role. So, do you want to be an excellent website planner?

Generally speaking, the knowledge of website planning needs to include the following points:

1, good copy writing ability

The idea is again good, the viewpoint is again novel, if cannot use the word very good expression, then will be a very regrettable matter. Copy writing ability is a planner's most basic quality requirements. So we must strengthen the exercise in this respect.

2, familiar with the internet economy

Whether it is corporate websites or professional internet companies, to a certain extent, the need for the Internet economy has a certain degree of certainty. Perhaps the corporate web site requires a little bit of this. But if you are engaged in a purely internet business, such as WEB2.0, web media, wireless value-added, etc. Then must be deep rhyme the connotation of the internet economy, because of the particularity of the Internet economy, any kind of new technology and even the introduction of the concept, can lead to the effect of volcanic eruptions, can set up a number of excellent websites, can also fall a large number of sites, so, as a bubble at the end of the people, planners must be cautious, Because the establishment of strategic direction and even the discussion of profit model is in the Internet economy has a deep grasp of the foundation ... If you don't understand this, then the site you are planning is a type without meat, without any challenge and development potential.

3, with good analytical ability and logical thinking ability

Website planning, we can use 5 "W" to the site for a comprehensive thinking, site function positioning, profit model analysis, the purpose of the site positioning, although it is very subjective things, can not see, touch, but really all the important reference for the follow-up work, and the site function positioning, profit model analysis, The purpose of the website is to analyze the market economy of the same industry, including the whole market analysis, competitor analysis, and the S.W.O.T analysis of the enterprise. Macro-grasp the direction of development of the enterprise and the location of the entire site .... The analysis of the function and development direction of the website needs to be based on the objective data and the understanding of the Internet economy. The survey includes the age, behavioral characteristics, educational level, etc. of the website users. All these need strong analytical ability and logical thinking ability.

4, with a certain art base

The website's column and the overall website style grasps, the website VI design and the Enterprise CI design combination all needs the website planning to have certain art Foundation, this also facilitates with the art to communicate.

5, with a certain basis for programming

Do not require a detailed understanding of the details of the website program design ... But the basic thing is to know ... This is conducive to communication with the technical department, at the same time some features of the site need to know some programming knowledge ... such as the basic HTML language. Asp.asp.net at least know his working principle and basic knowledge ... The standard of the consortium ... Xml.ajax and so on. For instance. If you don't know anything about xml+css ... then you certainly will not in the site planning proposed technical department according to the WC3 standard design ... If you don't know anything about Ajax. You don't know how to use Ajax in some places to achieve the humanized design you need ... if you don't understand XML RSS. You will not know the need to provide RSS feed on the site for everyone to aggregate ...

6, have the knowledge of network marketing

Website marketing to the importance of the site I think we all know, especially the website to promote the importance of a website ... the promotion of the website is not in the production after the need, the promotion of the website should run through the development of the entire process of the website ... So you need to think about it at the planning stage. For example, the function of the website needs humanization more. Website design is more conducive to the development of online network sales, Web site production process, to pay attention to the optimization of Web pages, the optimization of the structure of the site, as well as the key distribution, and so on ... The humanized design of the website belongs to the invisible marketing plan, certainly also very important.

Personally think that the website planner should have the dual ability of network marketing and planning, First: Network development analysis ability. Understand the general direction of the development of the Internet, to understand the location of their own site of the latest developments in the industry, the 1th requirement is "not to do is not your fault, know that you can not make the wrong."

Second: The network economy's model formulation. Do not say what b2b,b2c, that is not the site planning said, is the boss said, you can do is to tell your boss "how to make money."

Third: Activity planning ability. Now the promotion of the site to the ground or activities to promote the main, so you have the ability to organize activities.

Four: communication, persuasion ability. You are a good plan also important support, especially the company's boss and leadership support, the leadership of what support you ah, you have to convince others, but also to persuade the activities of the investors, this is the most important.