The habitual thinking of the monopolist the old Money watch the 3B war

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3B fight for a while, until today through 360 comprehensive search to visit Baidu's products, or will jump to Baidu snapshots. (In fact, Baidu's hands and feet to do is to let the search results jump to Baidu home page, provide Baidu snapshot is 360 of the search for emergency countermeasures.) )

But all formal companies, according to the process of handling the relevant procedures, the introduction of a search engine products should not be illegal. and Baidu side of 360 search results in their own products to intervene, it is not illegal, at best, the impact of the customer experience. And there is no specific legislation on the legal level, so although the old money is a legal origin, it is really not qualified to do so at the legal level. One is because the study is not good, the university to do the Internet, the second is because the home in the vicinity of the school, disorderly speech afraid of professors in the middle of the night, naked arm, exposing tattoos, hand-held control knives door-to-door revenge.

The old money is curious, why is there a 3B war? So many Chinese search engines, why only 360 of the recruit, so that Baidu as a small blue pill to eat as excited? After the old Money a series of Esions Do Junzi analysis, draw the following conclusions.

The root cause of the 3B war

China's local search engine a lot, search, Sogou, search, and so on, but these have not caused the excitement of the big guy Baidu, even if the original Sogou again how tease, Baidu is a pair of gentleman gentleman like. The reason, in fact, is very simple, the original Baidu has not become a real monopoly, he also has a strong opponent Google. Google in Baidu, as Youliang in Zhu Yuanzhang, search, sogou, such as in Baidu looks like Zhangshicheng, is not a very critical opponent, so did not appear SB war, sob war ... After the early hours of March 23, 2010, Google withdrew from mainland China, and since then, Baidu has become the official Chinese search engine monopoly. After that, Baidu users also follow the future guide Robin Li, into the search results of the first screen of the second screen is all a new era of bidding advertising. In the face of great interests, all monopolies have an inertia of thinking, dissidents, and maintain their monopoly position. So Baidu will do its best to suppress any threat that could affect its status. Search, Sogou, in search, instantly in the Google era has been used to prove the poor flow of Baidu is not a threat, and immediately there is a government background, Baidu will not or disdain with their hands. There is also a benefit, often accused of their own monopoly, Baidu can retort: "We do not have a monopoly, China has search, Sogou, search, immediately these search engines."

360 The launch of the search engine, although already very low-key, but with its 360 browser coverage, it is obvious will rewrite the mainland's search market pattern, so that Baidu New York stock price hit the biggest decline in 10 months, this is absolutely a monopoly can not tolerate, Baidu will do whatever it takes to eliminate 360 search, Includes impacting the customer experience.

So, Google withdrew from China, resulting in a single big Baidu, is the root cause of the 3B war.

Two, why is 360

The reason is two, one is already mentioned above, by 360 into the search market impact, Baidu's New York share price hit the biggest decline in 10 months, the strength is not a small glimpse. Once really rewrite the mainland search market pattern, that Baidu monopoly status can sanity will have to play a question mark.

Second, Baidu has now become a search market monopoly, such as said, Zhu Yuanzhang or rebel army, there are several uprising or silly not to pull the king's independence, the old Zhu are tolerant, and even have a good impression. And when the old Zhu really when the emperor, there are uprisings in the country, the king, it does not cut you to death you are strange. And 360 search is in Baidu after becoming a monopolist, although very low-key, but you think low-key can not be found? Uprising, never a low-key thing.

Third, the future of the mainland search engine market pattern

According to the Convention, after analysis of the old money must be a fantasy, to a two-cornered heart imagination of the future of literature and art. The old money that the future of the mainland search market pattern in the short term may not be a big change, Baidu a single big situation is not a 360 can be reversed, for the following reasons:

1, 360 Search traffic source single

360 Search is able to increase traffic overnight, mainly depends on the coverage of 360 browsers, and it is well known that the browser this competition is very strong, including Google, Sogou, QQ, Baidu and so have their own browser, 360 browsers want to increase the coverage of its browser more difficult.

2, User habits

Most of China's netizens, accustomed to Baidu search, this habit is not two days a day can change

3, the algorithm is not independent

Old money with their own website www.***.com done a test, feeling 360 of the search results are integrated Baidu Google's results, and then their own screening, the general is to delete the content of the ads, so the algorithm is not independent, content coincidence rate is higher.

4, Baidu's counterattack

Baidu's counterattack is more crazy, not to 360 left too much to go. For example, Baidu converged several well-known security manufacturers to form a security alliance, the establishment of China's internet history of the first search engine-centric security alliance, the fight against fishing, illegal, fraud and other sites, by the industry as the prevention of Qihoo 360 in its strong security field prepared a checkpoint (excerpt from Baidu Encyclopedia), which is for 360 ace- -"Network security".

5, 360 Search the way Out

360 Search the only way out is innovation, discard the mercenary face of Baidu (can only be the face, because essentially is to make money for the purpose), recruit the search engine industry talent, the user experience to do, to achieve their own breakthroughs, traffic this thing, sometimes do not need to rely on his strength, The wine is not afraid of the alley deep this proverb still makes sense.

The above is the Wuhan SEO old money to the 3B war some shallow analysis, welcome to my website to discuss together. This article originates from: Wuhan Seoer Qianjiangiang's blog, Address: http://www.027seoer.com/, reprint must note!