The hard transition: the startups that are going public

The public-chip model originated in the Kickstarter in the United States in 2009. 2014, Kickstarter on a total of more than 20,000 public-sponsored projects, the world has 3.3 million people have supported Kickstarter projects, platform projects to raise the total amount of funds up to 529 million U.S. dollars. But Kickstarter's native Chinese imitators are not plain sailing. Most of the people in the country have a basic understanding of the concept of the common problem, and frequently to the public and illegal fund-raising, traditional VC investment or net credit equals. Many times, the public-sponsored site is a pre-sale products and services site, but is a layer of dream and support of the cloak. And China's public-chip model often confuse the geek and the masses of consumers, domestic consumers to harvest time and product quality has a higher demand, which led to the new project of trial and error costs. Users on the platform if you encounter the project team jump ticket or think that the product does not meet the expectations, will be the resentment transferred to the platform up, thereby damaging the platform's flow and influence.　　The editor sorted out a set of startups that were involved in the concept of the public, because they were more or less experiencing the process of public financing. One, roll-call time: Herd dream to the intelligent hardware of the pre-sale call time is a public website, on this platform, supporters will be rewarded, which is the basis for the operation of the public-chip model, but on the 2 anniversary, the call time announced the waiver of commission fees business model, In the hope that in the short term to gather more project resources and high-quality user resources. In the continuous attempt, the roll-call time gradually focused on the intelligent hardware project, and gradually evolved into a platform. August 2014, the roll Call announced will be transformed into a "smart new product pre-sale platform," will be focused on smart hardware starting mode at the same time, to become an intelligent hardware pre-sale, with a limited-time pre-order mode to open to B and to C market. From to B, the call time to the intelligent hardware manufacturers, recommended the starting mode, the cumulative number of time to have more than 1000 channels at home and abroad, as well as 5 million users of the roll call time; from to C, the old return of the roll call will be replaced by pre-sale, The reason for the elimination of the public-chip model is that there is no way to understand the meaning of the consumer is to invest, participate, or pre-order. During the roll-call period, let the channel merchants get 30 percent-50 percent of the market price, so that early users with 50 percent-70 percent preemptive experience word-of-mouth spread. At the time of Roll Call founder Zhang You, "in the public-chip mode, you simply do not know whether you are the media or what role, is standing in the consumer or on the entrepreneurial project side, and Kickstarer gathered a group of idealists, they have a great vision to change society, in the purchase of perceptual factors beyond rationality. But domestic users are not the same, they are more rational, hope to get things are reliable, hope to get immediately. So the mindset of this group of users is great.Determines the likelihood of a project's success. "Second, Lok Tong Music: Business feelings of online music broker Le Tong Music is a music field of the public-funded sites." The idea was that it would meet the needs of the Brotzmann, such as Peter, the Beijing line, and independent musicians, and designed a more flexible funding model. The "common model" is the Kickstarter model that we know well, and in the "Presale model", the project sponsors will get the funds they raise, and the corresponding returns to the supporters, regardless of whether the funding targets are completed within the set time. A casual attempt, a black vinyl phonograph player of the project on the Lok Children's platform has been a great success. After this, a lot of music-related hardware products have been found in many projects, this kind of project in the Le Children's platform is also a corresponding number of recommendations. In the selection of key items, le Children's music mainly look at two points: one is the artist's own influence, the second is the project's own creativity. Lok Tong, a partner in music, said: "The public is directly related to consumers, to make it very interesting, very fun, in addition to the influence of artists themselves, always to touch certain emotions." And the music of the public is also a fan economy, from beginning to end people more important. "Many musicians do not know how to sell, not even computer technology, and they do not have access to the surrounding resources, to promote their own projects are not easy." Le Dong wants to build more than just a platform to raise money, but also hopes to provide the project sponsors with more music resources to integrate than fundraising. This is not only on the financial level, but also around the music services to do deep resource integration, including performance, peripheral products, online album marketing, such as the series of solutions. Lok Tong's current main profit comes from service charges, which are charged at 10% of the proceeds raised by the project. Le Dong in the year after the establishment, ushered in a good growth, registered users from thousands of to nearly 50,000, but the small audience of music has decided the size of the market. Independent musicians are increasingly demanding services. Based on this background, Le Tong decided to start the transition. In the vertical field of music, the audience has helped musicians to solve the core of the traditional brokers ' income, and to become an online music broker. And the music crowd basically announces defeat.