The hardware war is history. What are the handset makers still fighting?

Mobile phone industry development so far, has begun to mature, with the high integration of mobile phone hardware, the threshold of the mobile phone industry began to reduce, more and more enterprises are starting to start the mobile phone, hardware for the current handset manufacturers are no longer the first, the consumer of the smart phone is no longer limited to the past, not to run a point, began to pay attention to the comprehensive experience, more mobile phone manufacturers began to force in other positions, so in addition to hardware, today's mobile phone manufacturers are fighting what? Prices become the main battlefield most people in the purchase of mobile phones, the first value is the price, with less money to buy more excellent products, is the most important part of the people, the domestic handset manufacturers have also launched a fierce struggle. From the MX4 1799 Yuan to hammer T1 1980 Yuan of 2000 yuan within the market, in the Thousand Yuan machine market red meters 4G version to 599 yuan, handset manufacturers are to lower profits to obtain more sales, to stabilize their status, to double 11 for example, the price war between the manufacturers is particularly obvious, see article " More than 1799 big melee!11.11 mobile Phone Promotions summary. It can be seen that the price has become the major mobile phone manufacturers of the main battlefield. The workmanship and the materials were spent on the big plastic that exclusively a few years ago, domestic mobile phones in the process has also begun to have a great upgrade, recently we can often see the mobile phone manufacturers to declare their mobile phone frame using aluminum-magnesium alloy, aviation grade material, austenitic 304 stainless steel, metal materials, etc., in the mobile phone shell to do Kung fu, So that the mobile phone seems to improve the level of the work is also more exquisite, in addition, replace the cover is also for the manufacturers to increase income one way, a variety of Kevlar, bamboo, wood, ballistic nylon, and even denim, have become the mobile phone after the shell material. Manufacturers spend their minds, consumers are also happy to buy, is undoubtedly a small income. Software services We know that Android is an open source system, manufacturers can customize their own UI based on Android, mobile phone is the most ideal mobile internet terminals, the mobile phone system is to seize the mobile internet portal, a good system is also to enhance the desire of consumers to buy one of the important factors. Manufacturers are also aware that the system is no longer simply to beautify the adjustment, but to start to integrate resources. Generally more well-known domestic manufacturers, along with the new mobile phone release, will update their own new version of the UI. Software Services is one of the key factors to determine the quality of their own UI, do a good job of software services, the final analysis needs to integrate all the resources to make the system more convenient and easy to use. So MIUI in the new version of the Yellow pages to strengthen the function, the charm and YunOS also began joint research and development, joined more portals, other vendors also noted the importance of software services, some features and personalized services in their own UI.