The harvest of snapchat:2014 year April after a total of 486 million U.S. dollars investment

While rejecting Facebook's 3 billion dollar takeover offer, the Snapchat does not seem to be a lament, as it has gained far more in 2014. According to an SEC document, Snapchat a total of about $486 million trillion in capital injections after April 2014, from 23 investors.

But it is not clear who Snapchat this particular 23-person investor. If, according to media reports, last August, WSJ reported that Snapchat's latest round of valuations had gone over $10 billion trillion, and was invested by Kleiner and another secretive strategic investor, the secretive strategic investor may have been Chinese Alibaba (though it was later denied) It could also be a foreign giant such as Google. But in any case, Snapchat has undoubtedly become the eyes of institutional investors and strategic investors, the 486 million figure is the example.

In addition, for Snapchat, the good news is more than this one. Snapchat has been prosecuted this year for violating user privacy, arguing that Snapchat did not "burn" and protect users ' private messages as they say, and that many messages can be easily recovered under certain conditions, or with third-party tools, There is also the accusation that Snapchat will automatically collect user's address book information without the user's permission, which means that the privacy protection measures taken by Snapchat are too loose and deceive the users on the strict degree of privacy protection.

In response to these prosecutions, the FTC also officially announced the final processing results--snapchat does not need to pay fines or the cost, but in the next 20 years, will have to use a "comprehensive" User privacy protection program, and need an independent privacy expert group supervision, In case it fails to execute the decision as promised. Finally, Snapchat was ordered not to mislead users on its privacy measures.

Although the FTC believes that Snapchat does violate the rights of the user in the privacy protection, but judging from the results, this should not have much impact on the Snapchat, 2015, the payment transfer function and advertising will still be scheduled, and, Snapchat also has to play their user stories on the big screen in Times Square.