The hesitation of a bitter-driven person

All said that entrepreneurial team is the most bitter force of the team, funds, models, resources and so on (here omitted a pile of words) can not be compared with the mature enterprises, so the entrepreneurial team is truly a group of bitter force. But the mobile Internet entrepreneurial team I think is a bitter force, unfortunately, I was one of the bitter force. And as such a team in charge of products, brand promotion, I can put my right hand in front of the chest solemnly said, this is a bitter force in the team of the most cock silk position.

The company's product launch nearly a year, to now is also tepid, this in the fast-changing Internet circle is simply what is inside, yes, wonderful. From the beginning of the product development to do promotional programs, brand positioning (this admittedly, the boss is still a bit of brand awareness until now a big promotion program to do a few waves, but did not implement, just do some official microblogging award-winning activities, the forum weak text and so on, nor in the major application of the market to do the promotion. Every time with the boss said "can put a bit of budget, we play the big," the eldest said: "Have the ability to make some unusual creative, the spread effect is very good, and do not spend money promotion, that is your ability." Spend money to do promotion who will not AH ~ ~ "What can I say, I admit that my ability is not enough to make such a big idear can not spend money or spend a very small amount to produce so much effect."

Bitter force envious Bai Fumi

In fact, I also admit that a good idea can do four or two, such as the application of the "toilet paper" incident, indeed attracted a lot of people's attention, increased the product's attention. But I think this can only be as the icing on the cake tactics, but not as a product to promote the main idea. I really can't think of any brand or product that enters into everyone's vision through this form and eventually wins the market and wins the user.

Plus our division is responsible for the product is a mobile electric business platform (in fact, mobile phone shopping software), not to mention in the giants of the electric dealers in the gap between survival, even in the market with us very similar to several other mobile shopping software in the strong promotion, network, outdoor, media, channel replacement (flow replacement), PR and so on, Various channels of advertising, public relations are pushing.

We all know that if an application of the user enough, it can not spend too much to do hard wide or large public relations activities, can also be in the circle with other platforms to do some flow replacement, can also maintain the user's growth and brand promotion and so on. But this should be based on you already have a certain user base, brand awareness on the basis of, otherwise no one to play with you.

The wonderful products of the bitter Force team

Our products do not have these foundations and are somewhat congenitally deficient (except technology). First as a no aspect of the mobile shopping application can be endorsed, incredibly named Kingfisher (is in raising birds), I feel abnormal shock essence. But when I join our hard team, these are already fixed, although in a brand-responsible position, but can not change what (products, operations These are the first?).

Call it so, even if it is a bird as long as can soar, call nothing important. As a shopping app, in order to differentiate with the existing products in the market, the company's product managers and the boss of the differential design, the biggest feature (if also called characteristics) is "no search, no classification, limited push, after reading is burning." How are you feeling?

We have done a user survey found that, because the product design and the current user habits are too big, users do not buy. So now the product is updated, estimated to be online before the end of the year, this change is relatively large (specifically said), I hope to be able to receive the vast number of food and clothing parents like. But I also hope that the bosses can dial some funds for a decent promotion.

The awakening of a bitter-driven person

Do you think I am complaining, I feel a bit, but I do not send out on the stomach pain, is the so-called do not vomit (in fact, vomit also unpleasant). Sometimes feel so confused, confused after all is not a way, the final result is not to promote the poor, I get away, or the product to die, everyone together. Of course, these two situations are not what I would like to see, then how to do it, in this bitter force to do the team to push the promoter.

Of course, the brain is squeezed to find a way. Fortunately, recently a little idea, is ready to put into practice, I hope that in the period before the Spring Festival can let this wonderful products, let this small kingfisher can fly up.

What happens next, only God knows. But I will do my best to try. God forbid, hope will succeed.