The hidden secrets behind Facebook's "praise" button

Tencent Science and Technology (Kathy) Beijing time March 9 News, according to foreign media reports, for Web sites and publishers, such as Google Analytics data mining tools and chartbeat such a site real-time statistics services (it shows who to a site, where these people come from, What they did on this site is not too much. This type of information can now be obtained from Facebook as well: using the analytics tools that Facebook launches today, publishers can learn about it through Facebook Plug-ins, including the ubiquitous "praise" button. As Facebook brings more and more traffic to the site, such tools are becoming increasingly important.

Facebook has been providing analytics for its web pages for some time: it can show the fans page administrator how users interact with the page, whether they share content, etc. (and the age, gender, and other demographic information of their information-sharing objects). And since Facebook launched its social plug-in last year, it has also provided users with information about the "Praise" button. But the new features Facebook launches today provide far more information and real-time data. This analysis tool includes:

* "Praise" button Analysis: Facebook provides you with anonymous data, including the number of "awesome" buttons that people see on your site page (that is, "impressions" impression), how many times they clicked on it, and how many times people saw them on Facebook, and click on the number of times to reach your site.

* Comment Analysis: You can see the number of people who have seen the latest Facebook comment plug-ins, how many times people have commented, and the number of times they clicked on comments posted to Facebook from your site.

* Demographic analysis: Similar to Facebook's analysis of its own web pages, it can display demographic data from visitors to your site, if they are logged on through a Facebook account.

* Organic sharing analysis (Organic sharing analytics): Even if your site does not use Facebook's open Graph (note: Open social mapping) plugin, Facebook's new analytics tool can also provide you with some data. If someone is sharing content on your site by pasting a Web site or other way, Facebook can show how often your content is shared on Facebook.

Advantages and disadvantages of installation analysis tools

Many web sites and publishers are concerned about such a close integration with Facebook, in part because they don't want to be controlled by the social giants (some worry about the negative impact on their privacy), but there is no doubt that new data analysis tools are very attractive to many sites, This is especially true for companies that want to use Facebook's social tools to expand their business coverage and want to know if the strategy is effective. New analytics tools let them see exactly when and what content people interact with.

At present, some websites, such as talking Points memo, have noticed that Facebook has brought increasing traffic to them. Installing the Facebook comment plugin may push up traffic for many sites, but some sites are also worried about its downside.

One of the risks of installing the Facebook Analytics tool for publishers is that they become more focused on users who log on through their Facebook account than on other users. The ultimate trend is to completely abandon your own web site, instead of using a Facebook page, Rockville, a hyper-localized community, has recently done so. Of course, this is what Facebook is very happy to see.