The hidden worries behind the outbreak electricity market calls for rational

Electricity dealers Explode

Ma Yun has asserted: 21st century either E-commerce, or no business. Ma's assertion is that there are dazzling data to do support: statistics show that 2012 China's E-commerce market overall transaction size reached 8.1 trillion yuan, an increase of 27.9%. In the next 3-5 years, China's E-commerce market will continue to maintain a stable growth trend, 2015 is expected to reach 26.5 trillion yuan. At the same time, according to the Chinese Business Federation recently released the "2013 China Business Top ten hot Prospects" and its review report, 2012 China's online shopping market transaction size has been more than 1 trillion yuan, the network has been for many years in the national retail business growth of all types to maintain the first.

　　

The prosperity of the electric business is a manifold factor. First: From the merchant level, relative to the physical store, shop cost is lower, the price is more advantageous, can attract consumers, at the same time can be unified distribution of warehousing goods scheduling; second: From the consumer level, online shopping faster time-saving, in line with the public, especially the youth groups of consumer psychology, this psychological formation will be difficult to reverse; Third: From the network media, the network is a virtual society, is the trend of fashion, so online shopping is bound to be. Four: From the manufacturer's sales channels, network Sales is also the inevitable expansion of the entity sales channels, manufacturers are developing market channels, network sales naturally become a choice. From these four aspects, network Sales is also the inevitable choice.

Jingdong Mall Everyone electric daily top sales breakthrough 350 million yuan, and Taobao Day Cat is set a daily deal 19.1 billion yuan of proud people record. "Double 11", "Double 12" is already evolved into an artificial net shopping carnival. Perhaps some businesses on the electric business can do more than wait and see hesitation, but saw this group of data, will certainly be gearing up, eager.

The worries after the outbreak

in the background of the general trend of the electricity business, under the attractive data stimulation of the big electric business, many merchants and manufacturers have entered into E-commerce, either from the establishment of the website of the company, or in the large platform to open an online shop, or to the big electric business PR to sell their products. A variety of electric dealers are showing explosive growth, flooding the network. On the other hand, because the online goods than the real store price lower, and more selective, online shopping consumers also have the trend of madness, resulting in a staggering online shopping data. However, behind the electricity quotient madness, also revealed many worries. A variety of electronic business issues, according to the Shanghai Municipal Bureau of Industry and Commerce 12315 Complaints Reporting Center statistics, last year, a total of 25,649 complaints received online shopping, the total number of complaints 52.3%, compared with the same period in 2011 increased 1.86 times times. The chaos behind the bustling electric business, the temptation of electric dealers hidden traps, the development of the electric business industry has brought negative effects.

Each big electric platform is competing for consumers, all kinds of vicious "price war" is not uncommon, and afterwards proved that after this price war, consumers actually did not get much benefit. And when the "smoke" dispersed, electric business enterprises have further widened the market, completed the publicity, earn enough gimmicks and fans.

In addition to the scale of the appliance business Platform launched by the "price war", in the day-to-day marketing, there are also a lot of false publicity, misleading consumers, pricing changes frequently, preferential rules are not clear, the quality of goods defects, the description of the product is inconsistent, after the lack of security and many other issues. None of them induce consumers to pay their wallets.

It can be said that the online shopping risk is accompanied by online shopping consumption. This is like shopping in the physical store, consumers will identify fakes, in the online shopping, but also learn to prevent the risk of online shopping.

Appeal to Rational

In the face of these online shopping exposure to all kinds of problems, the electric business will blame the vicious market competition under the "heretical", and consumers have ended up a map cheap to eat big losses. How to create a healthier and more benign market environment for online shopping? Perhaps both electric and consumer need more rationality.

First, from the business point of view. Now a lot of electric dealers even the first-line well-known electric platform, there are some speculative psychology, look more short-sighted, a temporary benefit. Now a common consumer stimulating consumption, the cultivation of effective market users marketing means is to launch a "price war." According to statistics, the scale of China's 2012 electric dealer price war no less than 10 times, almost throughout the year. In fact, most of this price war is smoke bombs, consumers do not get much benefit. But whether it is true or false war, is a legitimate competition or vicious competition, frequent price war is not a good way. At the same time, price war will disrupt the normal price order, the upstream manufacturers to form a certain cost pressure, resulting in product quality decline. In addition, the electrical business itself is also very easy to be their own promotional means of kidnapping, and then face "not to buy", "do not promote" dilemma. The electric dealer must abandon to "bleeds" the development the excessive dependence and the enthusiasm, enlarges to the customer experience meticulous attention, transforms the pure price war to the service and the quality competition, removes the impetuous mentality, the meticulous cultivation, is the real rational development way.

on the other hand, in daily marketing, but also to remove those false propaganda means, to remove the network of the army's confusion, to do a good job of consumer services, but also to really put the interests of consumers in the first place, credit management, so as to win the trust of consumers, but also the development of the Here in particular, a number of large electric business platform to establish industry benchmarks for the development of the industry injected positive energy.

Two, from the consumer point of view. Consumers in the temptation of online shopping tide, do not blindly believe that the electricity business goods. The first is the mentality can not impetuous, in the face of low-cost goods to stay simpleton. To start from the actual needs of individuals, the ideal consumption. Treat some small businesses, especially to pay attention to the fact that online shopping than entities to buy more time to compare, because the online can not see the goods in kind. Here in particular, to emphasize that consumers encounter after the issue of after-sale, do not be afraid of trouble, or because the cost is too high, and do not require business solutions, this will only allow unscrupulous businesses, not conducive to the development of the entire industry.