Absrtact: Observe some development good website, we are not difficult to develop the user's viscosity is very high. This can indirectly reflect that the higher the user's viscosity is the site more valuable requirements. So how to train customers to the viscosity of the site, to increase long-term visitors?
To observe the development of a good website, we are not difficult to develop the user's viscosity is very high. This can indirectly reflect that the higher the user's viscosity is the site more valuable requirements. So how to train customers to the viscosity of the site, to increase long-term visitors? The following author has three suggestions for readers to refer to
The content should have the value of existence
The content that the website provides is the user needs, only then its value manifests. Imagine that users go to the site is to get their own kind of information needed, not to visit the site and so on. So I think, in terms of content, you can reprint useful content or original some of their own experience and other valuable content. Here I think the false original is best not to change content, content to do better than to abuse.
Ii. Interaction with visitors
Now the Internet site more and more attention to the embodiment of interaction, interaction can make users feel at least he is not in stand-alone. Here I think you can do this: one, as far as possible to answer the user's questions; second, to set the user requirements column, such as ROM home to the Rom area; third, the establishment of the site's official group and micro-blog number, and the number written to the website bulletin board. Now in full swing of the O2O, the group's role can not be said.
Iii. establishing a hierarchical system
In fact, many people have a grade eccentricity, the author is no exception. Speaking of this, I think can follow the practice of Baidu Bar. Then take out some funds, recruit those who are familiar with the website, the high level of the site as a part-time inspector or administrator.
Iv. Special topics in the whole event planning
Regular activities of the project, with the group and site announcements for publicity, to attract new visitors, but also to retain the old visitors. If the prizes are enough to attract visitors, they will also be advertised to achieve the viral spread effect.
V. Website design
The design of the website does not pursue gorgeous, as long as can provide the user comfortable webpage to watch the webpage content. This requires the size of the font, line spacing, the tone of the Web page and other design factors. The core point is to see the content comfortable.
In fact, the development of the above points is not difficult, it is difficult to insist on doing a good job in the heart of this site.