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Today to see NetEase news, one of the news caught my attention-the new "Journey to the Westward" cast to Guizhou province, 2.8 million of the cost of framing. (for their own interests, I forwarded this news to my website, do not like ads can go to NetEase to see the source text) can see this topic, perhaps you know what I want to say. Yes, the hype value of this news is quite strong.
Let's not say whether the news is a real hype-but it does have a significant effect on improving the visibility of geographical names places of interest in this article, don't believe waiting to see, not long, the major web site media will have relevant methods, its spread and depth must be more than in the TV to promote a positive advertising. Of course, the big media to send a news of the purpose is not to hype anything, but we can get some inspiration from the following, a comparative analysis:
Do a station to promote, soft text to promote a lot of people have used, plainly is to engage in a surface is not hype hype. But the effect is obvious, the effect comes from the readability and usefulness of the article itself, there is the attention of people, and in this "new journey to the westward" cast to Guizhou impoverished county 2.8 million of the reading fee, reflected in the news
These elements.
First, the degree and breadth of attention. Look at the title, "Journey to the Westward", the famous man is known to the gods, but also the new cast-again? Be sure to see how it differs from the old version. Get 2.8 million shots? What do you mean, to make a movie in someone else's place and ask for money? or to the poor counties in Guizhou to obtain, but also so much, too angry, must see which is the cast so cattle. A headline just made it a point.
Second, the content of readability and usefulness. One into the news, is a film crew boss Jizhong stand in the scenic spot Zhijin, see the Cave streamer overflow color, quite magical, considerable and strong. Then is the text report, say all aspects, the content includes the impoverished county's scenic area introduction, but also has the leader's speech, the Netizen's discussion, lets the person after reading not only be angry, later publishes the comment. I think there will be a lot of netizens will remember this place--Guizhou Zhijin County Zhijin, money must go to travel to see, fun ah, even the journey to the pilgrimage here, the scenery must be beautiful, it is reminiscent of the journey to the Sun Dasan Poon Cave, there are a variety of monsters cave. Oh, this transmission effect than on the television to make a positive
Of course the advertising is much better!
I write the level of general, just feel that read the news a bit this feeling, the highest level of soft text is not this kind of inadvertently inserted willow shade effect mody? We can only observe carefully, find the method strategy everywhere.