The highest realm of mobile internet app promotion

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The highest realm of mobile internet app promotion

I was to do the promotion, and now also do the promotion, has been promoted for many years. The deepest sentiment is the promotion is very important thing, mobile internet industry there are a lot of people do not attach importance to the promotion, especially some bosses, these bosses are stubborn that as long as I technology, the product will be able to succeed, the results to the end of the basic is game over, the times will throw you far away, so those stubborn , it would be no big deal to promote biased leaders. Instead, look at the Zhou, Yu, Fu and so on, very cattle, but also often for their company's products to write soft text, advertising, you think, a boss is busy every day to use their own contacts and fans for their products to promote, you say so that their products do not succeed, it is possible. At the same time, talk about another case in this industry, it is said that IDG invested three search companies, one is Baidu, there is a z search, do Z search boss technology is very cattle, than Baidu's technology also cattle, do not like exposure, that as long as the search, as long as the technology cow, you can, the user will naturally come to pay, The results of the final Baidu success, Z did not succeed, now rely on selling points to maintain the flow of electricity, this is to emphasize the promotion and do not attach importance to the promotion of the two results.

Good promotion is a product of the key to success, of course, or to have a prerequisite, that is, your product is better. Take an app, you get a fantasy of the app, always feel like, the interface also do a particularly rough, you want to promote it well, it is difficult, unless your boss relationship is particularly strong, and Baidu boss is iron buddies, otherwise or not talk. So to promote the success of the premise is a good product, this product is not the boss or team leader imagined, is after careful investigation of the market, to meet the small white users of some just need to do, and finally can be equipped with a good product interface and experience, is a better product, good products are the key to the success of the promotion , mobile Internet industry, many channels to promote the manager, to learn to choose to promote a good app, a good promotion manager of an app has a good sense and awareness, so the promotion is also handy. Good promotion of talent to add good products, can people's talent and product advantages to play to the most perfect realm.

To do a good job of promotion, we must understand that there are several ways to promote the real promotion there are two ways, one is the flow, a brand. A company besides the product is important, down is promoted, so the company is very important to promote, the product is good, are able to replicate, but the promotion of the great, but you can not copy, now the mobile Internet team, it is easy to do a search engine out, but you do a Baidu come out to see, you do not come out. Because Baidu has been promoted to form, no one can replicate a promotional products out of shape. So the highest level of promotion is the brand and flow of victory.

Now let me just say, the current app promotion way:

Current app promotion, the promotion of quantity is the most direct way to promote, rely on some large channels, can get a lot of users, I have promoted an app through the shop channel, can easily bring 1 million of users, every day is to deal with a variety of channels, to recommend a bit, business cooperation, Before the mobile Internet is very good to promote, after all, CP relatively few, to recommend is very easy. In addition, a regular version of the upgrade, but also to obtain a large number of users, but to a certain extent, the amount of growth will be very slow, there are colleagues suggest to change the amount of mutual push, starting to pull, I compare disdain, in the promotion, each method should be used to perfect, and then the second method, after all, the means of promotion is so much, It's like playing poker, just a few good cards, you peremptorily all out, in the end you have no big strokes can make, so in addition to recommend, shop channels and explore new forms of cooperation, has never carried out a new method, and then wait until a year later, only to use the starting and change, in fact, is the use of innovative. But the amount of promotion will always come to an end, those good channels can not always put a good position to you, after all, others will eat.

So to carry out the second way of promotion, that is the brand. In fact, in the promotion of the volume of the app, brand promotion is also synchronized, in a variety of network forums, blogs, media can see about me to promote the app's article, in fact, the purpose is to promote the brand. Many people do not understand every day to send media soft wen, do activities, why Ah, cost, costly, still do not see what effect, so brand promotion this position, in many companies almost non-existent. Because the brand is intangible, but the brand can bring a very considerable impact on traffic. Next, I'll say one of my practical experiences, once I promoted a app daily activation amount only 1000, but did the brand exposure, every day to 5000, and then up to the day to activate 10,000, in addition to the direct official website activation volume rose, the activation of each channel is also rising trend, There is a new boom. In fact, the position or the old position, but the volume is soaring, this is the brand exposure after the effect. For the brand, I have a deep feeling, I have done a WAP station, and then a WAP navigation fire, a lot of new navigation stand out, each navigation station I do the WAP station put in the recommendation, in fact, many navigation stations I do not know, but they put the site in the recommendation bit, Obviously one reason is that these people who do stand know you and don't know anything else. Like the current PC navigation station, will always be Tencent, Baidu, Sina, etc. on the home page. So, so does app, your app's attention increases, and traffic goes up.

Therefore, the amount of promotion and brand promotion is complementary, brand promotion and channel promotion are very important. 8630.html "> Sometimes the quantity does not go, do not put the responsibility on the Channel manager, those channels can not all put a good position to you, to improve your brand attention." The promotion of the quantity and the promotion of the brand, like the two legs of a person, can not be the length of the same, can not be the same, because the two legs are always more than a leg of the people or legs are not the length of the people run fast. and the promotion of the highest state is two legs, the same length, the same perfect, then the supporting products will be very successful.

Author: Mobile Internet Jianhua, micro-letter: YDHLWDYQ Mobile Internet industry to promote people, welcome to reprint this article, please specify the source of the author, or you will be held accountable for your legal rights.