The historical record of daily sales and single promotion since Suning's online purchase

November 11 was dubbed "Singles Day" by many people. Just past this "double 11", Taobao, Suning and other electric dealers and "borrow the festival to make the city" earned a pot full of pot. Industry insiders pointed out that the electric business promotion campaign in a significant increase in sales, but also in the payment, logistics and product sales and other aspects to improve the quality of integrated services, promote the industry's sustained and healthy development, and truly achieve the hit and applauded.

Alibaba Group 12th Morning released the news that its "double 11" promotional payment Bao total sales of 19.1 billion yuan, increased by 260%, of which the cat for 13.2 billion yuan, Taobao for 5.9 billion yuan.

According to the cat data, 11th, the first minute after 0 o'clock, more than 10 million independent users poured into the day cat. 11th around 11 o'clock in the morning, the cat turnover exceeded 7.9 billion yuan last year, the United States "Network Monday" (the first Monday after Thanksgiving, Is the United States online sales market in one year the highest sales day of sales of 1.251 billion U.S. dollars; 13:38, the turnover exceeded 10 billion yuan, ahead of the target to complete the official cat.

Suning Tesco 12th released the latest data also shows that November 9 since the three days of "double 11" activities, 11th orders slightly ahead of the sum of two days, three days to reach a total order of 2.956 million orders. More than planned 20 times times year-on-year growth goal, the creation of Suning easy to purchase a single day since the sale and the first big promotion of the historical record.

The sales figures for popular brands are also in stark contrast to the offline market. Cat data show that the cat Jack Jones flagship store, Camel clothing flagship store, friends home flagship store three stores a day of sales have broken through the billion mark. According to the China National Business Information Center statistics, the first three quarters of the national key large retail Enterprises apparel retail sales growth rate of 11.2%, compared with a year earlier 10.8%. Some media reports said that many domestic clothing brands have been suffering from the rise in inventory.

Tian Cat President Zhang Yong said, consumer enthusiasm and consumption power beyond imagination. The success of the carnival with the whole industry, the current logistics has 1 million people participate in the "Double 11", E-commerce will change the direction of the industry, but also to bring new industry opportunities, will enhance the consumption power, stimulating domestic demand.

However, as usual, this "double 11" price war also makes the comprehensive service capability of the electric dealer again face challenge. According to Sina Weibo on the user feedback, due to the traffic is too large, day Cat merchandise page, payment page are system instability problems appear. Many users can not make a single or payment failure, some hot products are out of stock, as well as users reflect, some online banking payment system also appeared problems.

In addition, from 12th onwards will enter the "double 11" after the delivery peak. Although "four Tong one Tatsu", Shun Fung and EMS and other express companies have to deal with the "double 11" ahead of the expansion of the courier, and increase freight vehicles, but the real follow-up link can be smooth still remains to be seen.

Some people in the industry on the "double 11" This mode of promotion questioned. Ecapital Capital CEO ran published micro-blog said, "Double 11" in the original can be smooth sales curve on the artificial arch a wave crest, may not really bring much real increase, but also let the merchant's warehousing, logistics, customer service and other links straight into the bottleneck. In addition, "double 11" to further strengthen the single dimension of Chinese consumers only price is from the bad habits, drag China's e-commerce companies collectively away from health gross margin.

The worries of the industry are not unfounded. This August by Jingdong Mall launched by the so-called "history of the most brutal" electric dealer "price war", eventually ended with a funny ending. "Price war" initiator Delete price micro-blog, product price quietly callback. People from the original joy to a loss to disappointment, no doubt become the "most injured person", and the business also in the precious credit points.

Experts pointed out that the face of the numerous, the smoke and mirrors of the price war, consumers must first eyes, goods than three prices, should not blindly follow suit; electric business enterprises also need to strengthen self-discipline, credit promotion, at the same time in logistics and after-sales service to strengthen the integration of industrial chain, the government authorities should formulate and improve the relevant laws and regulations, standards, To create a good environment for the sustainable and healthy development of e-commerce industry.

Ministry of Commerce Responsible Person has repeatedly said, will soon promote the "Network Retail Management Regulations" issued, in the third party trading platform for market access, exit, market mechanisms to improve the powers and responsibilities of the parties to make specific provisions to promote the healthy and sustainable development of the network retail market.