The history of grassroots micro-blogging

In today's internet era, Weibo is undoubtedly the most popular information exchange and release platform, and for micro-blog, many people also with the idea of cashing to go.

A friend said, "Pa came, to micro-bo a slap, MO, to micro-bo a slap, micro-letter to the micro-bo pa slapped several ears." Ready to evacuate Weibo, not just ordinary users, but also those grassroots large.

There is a friend in Nanjing, 窦窦, the first large operators, Micro Bo Circle Many people should be familiar with this ID. He has direct control of 10 million fans, indirect control of 100 million fans, although no name, but deep, from the entry to the evacuation, saw the micro-Bo's wild, dark, lush and decline.

Combing through the gossip-linked microblog story, you may see a little bit of micro-credit development that may be able to circumvent the risks for the next generation of social media products.

For the first large ones, it was forced to play Weibo.

According to 窦窦, 2009 do micro Bo of that batch of people, is stationmaster circle not to go on, only then change to play Weibo.

After graduating from finance major, 窦窦 has played hardware and 3D map, at that time, dealing with senior government officials, that gas field, that three-view, that play, always feel and his such cock silk entrepreneurs do not take.

It was a chance, 窦窦 attended the meeting of the Internet people together, suddenly refreshed. That year, even Alex ranked top 100 webmaster will not be dragged to death, especially simple, particularly good to speak. There is no circle, anyway, play to play, 窦窦 has the most popular name: Webmaster.

There is a "high-end webmaster group" in the middle of the webmaster, and now the investors, CEOs or lost losers are in it. One day, the group appeared Sina Weibo's registration code.

This is not new to the webmaster, 窦窦 early in the rice and surging on a large addiction, had tasted the tragedy of the shutdown. For any list of 100,000 webmaster, such as Teddy boy such a good mix of the cattle fork webmaster, will not be full of nothing to a night may evaporate Sina Micro Bo play.

But someone really went to play. Is that a group of when the webmaster when not to power brother, like Iguang they do the search for Cool global network make no money, like wine red ice blue, there are many people, since do stationmaster no money way, then change a place to stay, Micro Bo on Weibo.

Although some people now like the prophet, to apply Wong Kar-wai, but the times, are forced.

In the pioneering period, mammies lead the coquettish

2010, the temperature of micro Bo slowly up, tens of thousands of powder account also appeared.

Just the company has Idler, 窦窦 feel to go in to play it, this play is more than two years.

At that time, there are two major schools of microblogging, content flow and fan flow, naïve play the former, the reality of the latter. 窦窦 was so naïve that he wanted to make a good media.

窦窦 from a foreign site to catch some beautiful map, a little translation, throw to the Internet, at the peak, every day the popular micro-Bo 1/3 beautiful pictures are 窦窦 they get.

Tencent Weibo, 窦窦 is hurriedly registered 2, 30, each account separately push different content, the United States "repeat content is wasting time."

窦窦 will also find some of the forum in the god stickers, do the growth post to throw to the Internet, forwarding of people, unfortunately by other large @200 times, can increase 1, 20,000 fans, the rally is not optimistic.

Frequently forwarded account has a call "cold joke select", 窦窦 very disgusted, this account is always a take, not what professional ethics.

Later, the local youth league meeting, 窦窦 early 10 minutes, Iguang is also, a chat just know, this guy is cold joke select Trader.

At that time the Iguang, still do not know that there are high-end webmaster group such a thing, 窦窦 a listen, since you play Micro Bo so tide, to group and everyone chat. Results a week later, the Yi from Xiamen to call, I found money, the next is the big media has been the myth of the grassroots first large fortune history.

Iguang Go is the fan stream, in addition to brush powder is the screen.

Another typical fan stream is the one that has now been washed white.

窦窦 once very curious, always have a guy called the exercise book to add their own attention, attention and delete.

Asked to know, large used to be popular use every day can pay attention to the rules of 2000 people, keep adding people, the next day emptied a new addition, with a stranger suddenly to say hello, thick shameless always a few, this method accumulated the first batch of fans.

Then the exercise book starts looking for those who are good people to take the initiative to pay attention to put everyone's head to do growth posts, said the Chinese rural dog head and the German-mixed dog head is very similar, two people by analysis, is the micro-Bo twins, and then all @ again, everyone a look have their own, very interesting, then pay attention to this account Bai.

By doing this kind of planning, the exercise book to the three or four line of people swept again, and then find the second lines, and then find a gleam, to later, that is, sinus sinus attention He did not pay attention to sinus sinus.

Other methods are many, register a lot of accounts, the same content repeatedly hair, brush full screen; When everyone micro-bo ridicule Ma Ying-jeou, registered a MA seven account; celebrity one thing, hurriedly grab sofa bo eyeball ...

Many early days, is to rely on Mammies method to do.

By the end of 2010, the recommended position came out. Sina and Tencent did not know at that time to push which grassroots number, then who in the interior of the relationship, push who, every push, hundreds of thousands of of fans came. Can say, millions of those accounts, if no official acquiescence to the stocking, even if Kai-fu Lee can only card in 100,000 of the amount of not go.

Since then, the grass root powder began a great leap forward.

Bark not make money, not the integrity of the basin full of pot

Fans are influence, and it's time to realize that.

In 2011, 窦窦 set up a company in Nanjing to do Weibo marketing.

At that time, a company to get Sina's Jiangsu agent right, need influence. 窦窦 and friends add up already have tens of millions of fan coverage, the U.S. map, English and other accounts are in the top positions, need business opportunities.

But a talk, something is wrong, the company wants to take a false advertising resources to talk about cooperation, obviously want to empty gloves white wolf, so talk about collapse.

窦窦 started to pull off his business.

Return to the net to find over, every day to send content. 窦窦 himself afraid to smash signs, find other hair, 窦窦 received 1800, take over 1500, earn a difference, a single business is 100 consecutive days. 窦窦 Alipay can be accounted for 2, 3000 of the basic daily.

Mo Such software also came to find, at the time of the boss is in accordance with the list of the letters asked the price, 窦窦 said, don't ask, the above several numbers are mine, directly say number.

Rebate network for a period of time is not easy, the wind tight, began to pressure money. 窦窦 because of being returned to benefit net fatten, already recruit a lot of people, must find new business.

Just Fujian side of the advertising company came over, said it is to do the Nike foundry, a few times after the discovery of the original is false Nike, False Adi, a pair of profits of 1, 200, each sold out 100 pairs of earned back.

And then like to do the micro-blog marketing, complaints, such as collecting money to delete the post, are the way to money. Anyway Weibo on so many mice, they do not know how inexplicably to listen to this account, but do not know how to cancel, no matter whether the ads or content, the mice are forced to listen.

At one point, some large advertising companies, but also want to play micro-bo marketing, investment 30 or so elite, the results found that each list is so small, to 30 big Uncle hair wages are not enough, hurriedly withdraw. So, also those small team, every day earns thousands of to feed, only then is earned.

However, and the real money ratio, Dou Dou these belong to the hard money, come too slow.

In the 2012, the business of buying flour was hot. The Gang of foreigners registered a pile of mailboxes, do fake number, 6 dollars 1000 attention, each false number can earn 12 pieces.

With fans, the derivative of a new service, with software brush forwarding of the game appeared, 1000 times forwarding no more than 40, brush comments a little more expensive, brush messages the most expensive, because only manual brush.

It took 1000 bucks, and a false boom came out. For users, the first few pages, all are hot comments forwarded content, fans are many, do not pay attention to such a large bull fork is simply stupid.

However, the most profitable is to do micro-blog ads, they are simply a micro-blog as a printing machine. Anyway, the traditional boss want to play a trick, the company will be a micro-blog marketing case. 1 million exposure rate? Easy, 200,000 forwarding comment? Easy, the ipad lottery for high interactivity? Easy, the list, all handed over to the grassroots to do, the middle dozens of times times the difference was taken away by the advertising company, the ipad has been taken away by their own people.

Weibo decline, large retreat

Micro Bo's decline is very obvious, discerning a see to know that the activity is falling, next to friends playing micro-letter circle, open Weibo client less.

窦窦 's previous microblog earnings were around 5000, now shrinking to 1/5.

Tencent want to support the grassroots, but we do not like to play, with a leather perfunctory. Sina wants to play on its own, began to suppress, the search on the root of the weight drop very bad.

Popular, Sina has wanted to 50 million to buy micro-Bo Yi, on this basis to do their own products, did not talk about, so began to suppress micro Bo easy, their own out of a pile of so-called "commercial exploration" products, what micro-task, micro-characteristics, CPF, are Sina and grassroots account Rob food.

Sina occasional system when a machine, occasionally say your advertisement violation, God knows is not in Xiemoshalv.

In fact, Sina would like to put the valuable writers are folded up, just like when the same blog. But when the writer by the jokes to accumulate 200,000 of fans than others brush out the price of 2 million fans, many people have not played. Rely on content to do good marketing virtuous circle, the foundation is unstable, basically cannot become a thing.

Now the attitude of the grassroots is to run quickly, the micro-Bo fans transferred to the micro-letter. Sina also know this kind of situation, anxious Ah, envy ah.

In fact, grassroots large impact of 1/5 of micro-Bojiang, if not controllable, Sina's death rate will accelerate, if the gang cling to, Sina may look better.

Now looking back, in the so-called Weibo portal, Iguang is desperate to move fans to micro-mail, although Zhangxiaolong also not to see him, Du Zijian after earning enough eyeball, feel relieved to do his profit hundreds of thousands of a training; wine red Ice blue then back to do webmaster old way, play their own e-commerce site, the Micro Bo fan drainage past.

However, Weibo should not die fast, 3 years should have, after all, this is a good media platform. If give 窦窦 100,000 hype one thing, his preferred or micro Bo, a night to cover 200 million users is not a problem.

Just like the West Shrine Alley in Nanjing, the sudden collapse is not, but the people will play less and more, this who can not stop.