The home appliance market is facing a small fluctuation, will further improve the subsidy method

With the introduction of energy-saving appliances in May and the release of energy efficiency standards to be implemented in October, the home appliance market recently ushered in a large number of fluctuations, many people in the industry believe that the future industry will enter the self integration and normative stage. The Ministry of Finance said recently that the future will improve the energy-saving product subsidies and speed up the relevant energy efficiency standards, and further improve the university's motor promotion policy.

Media reports said that after the end of the former energy-saving subsidy policy, there have been companies said that in response to the policy withdrawal brought about by the increase in operating costs, do not rule out the recovery of low energy efficiency products production. In this respect, the industry generally recommended to improve energy efficiency standards for household appliances.

Recently, the National Standardization Management Committee has issued a frequency conversion air-conditioning, flat-screen TV, washing machine, air heater and range hood 5 types of household appliances new energy efficiency standards, will be implemented from October 1. Range Hoods and Air energy heaters are the first to enact energy efficiency standards, while air conditioners add a level of energy efficiency standards, and various types of washing machines significantly increase energy efficiency requirements.

What it means for the industry to implement new energy efficiency standards. "First of all, we will further improve the energy-saving policies that have been implemented many times before, and solidify them in a standard form to prevent the" reversal "phenomenon, and second, to improve the competitiveness of the home appliance industry in the world," said Liu Buzhong. ”

CIC Consultant Home Appliance Industry researcher Minmingi pointed out that the increase in energy efficiency requirements is the electrical appliances industry technology Progress and consumer awareness of the inevitable increase in energy efficiency. Air conditioning added a level of energy efficiency standards is due to China's air-conditioning technology has been a major breakthrough in energy efficiency is significantly better than before the first level of identification, the new level of energy efficiency standards more in line with market development. And for the air energy heater, hood first promulgated the implementation of energy efficiency standards because of its rapid development, the need for energy efficiency standards to constrain.

However, Liu Buzhong is still quite surprised that the refrigerator is not included in the new energy efficiency standard.

It is noteworthy that the hood and air energy heaters are the first to enact the implementation of energy efficiency standards.

The survey data show that the 2013 start of the January-May market situation, home appliances market is in a recovery situation, the market size of 593.6 billion yuan, an increase of 20.1%. One of the kitchen appliances industry, water heaters, lampblack machines, gas stoves three products overall reached 38.2 billion yuan, an increase of 22.1% from the previous year, higher than the average growth of all household appliances, the overall household electrical appliances industry accounted for in the same period as compared to the corresponding increase of 0.1% in 2012, to 6.4%.

2013 years ago five months, lampblack machine Market size of 5.8 million units, 11.3 billion yuan, sales, sales, respectively, increased by 11.6%, 22.2%, water heater market size of 12.46 million, 19.5 billion yuan, volume, the amount of year-on-year growth of 14.4%, 24.7%; gas stove market size of 8.14 million units , 7.3 billion yuan, sales, sales rose 7.1%, 16% respectively.

In the view of the Yi Kang, energy-saving products are continuing to increase market input, range hoods, air heaters and other 5 types of energy efficiency of the new standard will be formally implemented will also continue to promote the kitchen electricity market energy efficiency level.

Sensitive Qi also added that the implementation of the new standards will produce a "Matthew effect", on the one hand, weak small and medium-sized enterprises will face greater threat, product performance standards of enterprises are eliminated; On the other hand, the stronger enterprises benefit from technological advantages, market share will be further expanded. Overall, the implementation of the new standards will strengthen the concentration of the industry, while the industry's product quality is improved.