The homogeneity difference analysis of product thought: Can you do it?

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Hello everyone, I am grassroots brother, today for you to analyze product ideas on the content of the idea of homogeneity differences. What is the homogeneity difference? For example, Iphone4,4s and 53 series only have Black-and-white color, and these two versions in addition to the color, the other configuration is identical, but the color belongs to the same property, we can not say which color is better, different strokes of radish greens, But the configuration is real hard power, configuration differences are different quality, but the iphone different colors in the price of the difference, this is the product homogeneity of the difference.

The above mentioned believe that children's shoes on homogeneity of the concept of the difference should have some understanding? Why grassroots brother suddenly want to mention this thought, yesterday in the industry with a dick about products, will we Joe main product ideas and other products in the industry to compare, to Chowa Master's product thought to admire pleasantly, In particular, in this homogenization of the difference in thought, well, no nonsense, we go directly to the point, to see this so-called homogeneity of the idea of differences in our grassroots entrepreneurial process can be used for us.

Medium recruit one: High and low configuration difference

Looking at the current Internet industry in all kinds of products, almost all products have adopted the idea of differentiation, but more are different qualitative differences, such as high and low configuration of different prices produced by different phenomena, Standard Edition, member version, advanced version, platinum version and so on. The advantage of this is to be able to attract more consumers with different conditions, but people have the pursuit of perfection and vanity of the dark mentality, this approach is nothing more than the use of different qualitative differences to set up a step to attract consumers step by step to climb.

For instance, a product has a low version and a high distribution version, and the economic strength of limited consumers can only buy a low version, when he uses a low version of the time, he may not be reconciled, he must think of one day to change with a high version, consumers may not be good, the heart will be creepy. And the money many people silly Gao Shuai uses the high distribution version of the time, looking at their own pay for the money, in exchange for a so-called almighty version, using the effect and low version of the same, the heart and unwilling to heart, ah, people are so guilty of cheap, is so like entanglements.

In terms of profitability, different qualitative differences are able to set a step for our target consumers, let them step by step up, and we can make more profits, but from the point of view of products and users, such a practice can not let the product performance more perfect, The castration version is certainly a beautiful flaw, but he is not a perfect product, secondly, users will be in the purchase before and when the use of the tangled, this is the difference between the different quality of the drawbacks, of course, if you simply want to make money, not the long-term future, you can choose to do so.

But the grassroots may not be able to convince everyone here, let's look at the differences in homogeneity. This idea should be applied to the peak should be Chowa the Lord, and the mention of Chowa, we have to mention his old opponent Bill Gates, we pick up their own works Apple and Microsoft for a simple comparison.

Microsoft's habit of making products is that every time a new system is released, the new system is divided into several versions, such as Win7 is divided into family version, professional version, the flagship version, etc., in the grassroots brother, this Microsoft is simply a high version of a number of functions castrated, or can make the lower version of the use of the process to make you uncomfortable, So that you are forced to buy the so-called flagship version, this approach is to make Microsoft earn a large amount of network of consumers of all walks of class, but it is too sentimental, cheap people will be sentimental. It's not a great idea, it's just a very sentimental and cheap way to make money.

If not I big China crack alliance of all kinds of grassroots heroes again and again will Microsoft cracked, I am afraid that Microsoft is difficult in my greater China market rampant, and I greater China's software market again and again the massive haemorrhage. Then look at Microsoft's old rival Apple, Apple's various products on the operating system will not be any difference, but in the hardware and color to do the difference, grass Gango think, you do software differences, I put all the differences in software, hardware and price differences, from the point of view of the software, this is called the homogeneity of the difference, Presumably this allows consumers to spend more frankly, and the reality confirms this.

So much has not been put to the point, in the end this so-called homogeneity of the difference can let us grassroots entrepreneurs better use. Of course, first of all, if you really want to do well, and you want to think about the longer-term future, then you can use the idea of homogenization difference, of course, if you only covet the immediate gain of more dollars, then you can completely ignore, because this thought will hinder you to make faster cash.

The homogeneity difference is actually relative.

As the previous article has stated, the homogeneity difference is actually relative to a certain aspect. For example, in the mobile phone market, all kinds of Android manufacturers have almost produced a variety of different configurations of machines, if there is no flash difference, plastic glass stainless steel material differences, single double 48 core differences, memory size differences, and so on, but they are all using the same operating system, belong to the Android camp, So the difference in the Android camp is particularly numerous, but also particularly messy, so that consumers see dazzling, whether in the purchase or after the purchase, the heart is a lot of entanglements, presumably children shoes have such a situation.

But look at the iphone camp, each series of iphones, there is no difference in software and hardware, but the difference is only color and price, of course, IPHONE5C is an exception, because this product is not part of Joe's work, we will ignore it. After almost every iphone series comes out, consumers have almost no entanglements, because his product line relative to the Android camp has been the homogeneity of the difference to achieve the ultimate, of course, this is only relative.

No one will love a castration products, an Android camp eunuch is too much, under the economic strength, many people can only marry a eunuch to go home, no way, the days have been, but this is not harmful? Everyone here must have done products, such as various software, And everyone here has been castrated their products to sell to others, Ah, the sea of misery is long, repent, do not harm the years, believe it or not you castrated products, you will be castrated.

Again, what is the question we should be thinking about? Our products to achieve homogeneity of the difference bar, although this can not be in the short term to bring us sufficient cash, but this will not let our consumers feel tangled and uncomfortable, users comfortable, our reputation on the up, word-of-mouth up, long-term view, Our consumers will become more, or consumers in the selection of similar products, his subconscious will choose us to buy our products, do you believe that the year of the Sao?

How to achieve homogeneity difference?

Of course, so many theories, if not to say how to apply to our actual combat, then everything is nonsense. Here, the grass Gango suggested that everyone here, the product configuration on the difference cut off, at least to do not to the most basic function castration, which will hinder the development of consumers. Of course, if you can do a single version, or do not split the version too thin, really good enough, will be the most basic functions to retain, and in the price category will be advanced features, you do not succeed, of course, this need to lead people have a high level of thinking, this is not anyone can do, the year of Sao, Let's have a good practice.

Written in the last

In this paper, the idea of homogeneity difference is analyzed as a whole, of course, if you use an article to analyze a thought in detail and refine it into concrete action is far from enough, due to limited space, we will be in the next article for everyone to bring the grassroots site of the internal homogeneity of the content analysis, but also please attention. This article is about to come to an end, thank you for your attention, but also hope that we continue to pay attention to the next period, in addition, interested in children's shoes can scan two-dimensional code in the micro-letter attention to us, here is cool grass roots, we see next term. Original address: http://www.kucaogen.com/2013/10/10/838.html, reprint please keep the source, thank you!