The homogenization game theory of Motorola China manager

Point of view in this "2011 Day Wing 3G Internet mobile phone Trade Fair" (hereinafter referred to as the trade fair), Motorola officially released the third generation milestone mobile phone MOTOXT883, this is Motorola's first milestone products in the domestic global starting, but also after the dual-card double XT882 products, The second consecutive release of the dual-core CPU of China Telecom high-end custom models. "We do not believe that a product in the Chinese market will be able to hit the world." Motorola Mobile technology company senior vice president and Greater China President Mengpo that "stand-alone strategy" is not in line with Asian habits and culture. As for the brand of the ndroid system smartphone, how does Motorola view the problem of homogeneity?　　Mengpo frankly "unavoidable", but a ndroid itself "space" is very big. Moto in front of Apple push dual-core IPhone 5 will use dual-core processor, support double net double treats the rumor has not yet become the fact, Apple once again by own "American fellow" Motorola Rob in the front ——— along with the milestone three generations X T883 launches, the Motorola has launched two in one breath for China Telecom CD　　M A 2000EV D o Network Dual-core processor smart phone. "Through the past more than 20 years of mobile communications and terminal product development process, consumers are very focused on personalization and the use of their own needs." Mengpo said, "We do not believe that a product in the Chinese market can play all over the world, I think according to the Asian people's habits and culture, we need to have more different products to provide services to consumers." He made this remark to the media at the fair.　　According to statistics of Saino, Motorola currently has a market share of about 9% in China, with three kinds of 3G network, and a total of 30 Motorola smart machines. The fair, including Motorola, Samsung, H T C, including a number of domestic and foreign brands have shown their own CD M a model. Choosing to release X T883 at this time, Motorola looks more like a "follow up" ——— in the past May, Motorola unveiled the world's first dual-core dual-processor double-screen smartphone x T 882. It is reported that China Telecom to the machine the maximum amount of subsidy reached 5380 yuan (　　The same as the fuselage price), and can be divided into 3 years consumption. Refusing individual combat "in China's a ndroid mobile phone market, we and China Telecom launched the X T800 received a very good user response.　　"Mengpo specifically mentioned the first ndroid smartphone x T800, which was in cooperation with China Telecom two years ago, but the main thrust was not to emphasize that it was a star model, but to focus on" continuity. " "X T800 came out in 2009, and then with a ndroid platform upgrade, the hardware capability began to not fit the system level, so we upgraded, and evolved into a later X T 800+." "Mengpo called the milestone ThreeGeneration "is the same, some consumers like products, Motorola want to have some replacement, let everyone continue to use." More than 30 smartphones are sold at the same time, and this approach to the "aircraft sea" is very different from the earlier "one-man combat" strategy of Motorola V 3.　　This inevitably causes the industry to question ——— with x T882 and x T883 as an example, in a short period of time, Motorola has launched two Chinese telecom network dual-core smartphone, will there be "left-right mutual" situation? In this respect, Mengpo's response is "different style", and the real time to go on the market is also different. "M o t o X 882 has started to reach the retail terminal, is also a formal listing of products." We have released the M O to X T883, there is still some time before the real listing, will not conflict.　　He further indicated that x T 883 is sideslip Keyboard modelling, X T 882 is dual-core dual-mode dual-touch screen smart phone, in specific applications and consumer choice are different. Homogenization is just "pseudo proposition" Mengpo explains how to solve the problem of homogeneity of internal products, and how much this comment applies to external competition. "Every terminal brand can design a different smartphone based on its capabilities and characteristics." Mengpo said that Motorola's advantages are strong innovative ideas, such as the recent "Rub computing", as well as based on cloud computing, multi-screen content service delivery, to bring users a strong user experience. In fact, operators also believe that the current phase of the so-called "smart phone homogenization" is only a "false proposition."　　The most direct manifestation is the "robot" like (Google a ndroid logo), and the importance of China Telecom to the system. As for China Telecom's attitude, in the previous x T 882 Guangzhou Listing Conference, insiders have the 1 G H Z Dual-core processor, the new a ndroid2.3 operating system of the flagship machine as a big sell product X T 800 "successor." The fair, for just released X T883 and other brands of a ndroid model, they are also interesting.