The "honeycomb" model of website Competitiveness Evaluation

In recent years, a variety of emerging internet media has emerged, Sina and other "comprehensive portal" and search room, such as "vertical portal" after the search engine (such as Baidu), instant chat (such as Tencent), community sites (such as Tianya, network, net), classified sites (such as Word-of-mouth, 58 city), video sites (such as potatoes, Youku, and so on a variety of websites, let people dizzying.

How do you assess the user value, business value, and competitiveness of different websites? What is the intrinsic logic of Web site success?

This is the website entrepreneur, the operator, the investor all faces the question. Especially in the fiercely competitive website, not only is each big "category" the website horizontal competition, the same "category" website's different "faction" also exists the intense competition. Although the site is unlimited, but any user time is limited, so the possibility of a single user must choose a site is also limited, so we can find the value of the site and competitiveness of the intrinsic logic.

With the cooperation of the Institute of Brand Power of Xiamen University, the company has carried out research on the user value, business value and competitiveness of 100 different types of websites nationwide, and analyzed the "Honeycomb model of Maruda website Competitiveness Evaluation". Through the model of the 6 major indicators system, can be scientifically measured a website's competitiveness value. These 6 major indicators include: "User Attributes", "functional interest points", "emotional benefit points", "Brand status", "User Depth" and "Profit Model".

1, user attributes: Target population positioning, including its commercial value. The assessment found that the FT-Chinese users of the user population indicators in the highest tracking site;

2, functional benefits: that is, the site to meet user-specific needs of the degree of irreplaceable. Evaluation found that Baidu's search function of the indicators in the tracking site the highest;

3, Emotional benefits: that is, the site to meet the user's emotional and entertainment needs. The evaluation found that Tencent QQ community indicators in the highest tracking site;

4, Brand Status: That is, the site in the eyes of the user authority and category first. The evaluation found that Sina's indicators are the highest in the tracking site;

5, User depth: That is, the Web site in the impact of the user's consumption behavior degree. Evaluation found that Baidu's indicators in the tracking site the highest;

6, Profit model: that is, the site through advertising, services or sales to obtain the means and ability to profit. The evaluation found that Tencent's indicators are the highest in the tracking site.

Combined with the quantitative statistic analysis of the above indicators, Baidu and Tencent have obvious value and competitive advantages in the aspect of comprehensive value and competitiveness.

Through "Maruda Web site Competitiveness Evaluation Honeycomb Model", you can more clearly understand the value of the site and the core competitiveness. Help site entrepreneurs better positioned to help site operators better enhance their own advantages, while helping advertisers and agents to analyze the business value of different sites. At present, the study is ongoing, more detailed research reports will be released in the future.

From: The reputation of the network reputation Management advisory body