Social Media Marketing (http://www.aliyun.com/zixun/aggregation/13666.html ">social media Marketing") has gradually become an integral part of enterprise marketing activities. Powering for New Communications Research and Cato for PR conducted a survey of nearly 300 PR, advertising and other marketing practitioners. The results show that marketing activities based on social media have been accepted and adopted by many people, but there are still many problems in quantitative evaluation of SMM and its effect.
Only 3% of people think that social media has no role in marketing, while 57% think social media tools are becoming more valuable, and 27% of respondents have even taken social media as a core part of their marketing campaigns. In practical work, some common social media tools have been widely used by marketers. Blogs, videos, social networks, and podcast have used more than 50% per cent of respondents.
Most investigators also expressed satisfaction with the extent and effectiveness of social media marketing.
The most effective industries using social media marketing:
The influence of social media on different ages:
Views on the effects of different social media tools:
Although most marketers believe that social media are effective. However, in the implementation of the specific social media marketing, quantitative assessment has become their biggest problem.
When evaluating the impact of social media marketing campaigns, many marketers are still unable to break away from some of the standards used in traditional digital marketing.
For bloggers and the importance of podcaster, although many people have some measure of standard, but many of these standards are difficult to quantify.
It is more difficult to assess the importance of users in social networking services in social media marketing campaigns, and "other" has become the most selective option in the assessment criteria.
In general, there is no reasonable standard for the overall weight distribution and aggregation in the process of evaluating the importance of participating individuals in social media. However, the methods for evaluating the effectiveness of social media marketing and the indicators that can be used in the evaluation are very scarce.
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