The hospital network promotes the group purchase article

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2011 What is the most fire? I believe many people can not skim the word "buy". 2010-2011 is a lot of group buying site from the online to the expansion of the collapse of the life and death process, only to save a few big head is tenacious, the future fate, no one knows.

Today I would like to say is not the road to buy the future, we do the medical network, any good to find the promotion platform will want to borrow to try, buy the fire of the mess, the major hospital network marketing team naturally will not let such a good platform.

Some people say: "Group purchase is like a person's voice and 100 of people's voice compared to a person shouting alone, the sound is very faint, 100 people shout that is deafening." See how to use it.

Monday business trip to the group affiliated hospitals, and the responsible person to talk about group buying, its obstetric for a group buy online a baby swimming group purchase, on-line one week time, a total of 234 people buy. The feedback effect is good.

Hospital Network Group Purchase promotion has the following characteristics:

1, cost savings: Low cost is a lot of hospitals choose to promote the first element of group purchase, compared to PPC, media advertising, print ads that is an absolute advantage.

2, Brand Promotion: group buying, so that a large number of network people flocked to the flow is very considerable. The Office of a group of people like to go shopping Network, conducive to hospital brand promotion.

3, Flow conversion: Group purchase items can be combined with the site to do special topics, to guide the official website flow, enhance the site's exposure.

4, Benefit Increase: Rapid income, can also be combined with other projects marketing, for its guide flow.

Hospital Network Group Buy promotion I was compared to the early batch of people to test water, the beginning of 2011 group buying in full swing, in the former unit has launched a series of gynecological inspection package, including the large-scale activities of the hospital to promote the use of group buying publicity, its feedback effect is very good.

A group buy navigation station Beijing station search for medical treatment of a dime a.

Hospital Network group Buy promotion now also almost do flood, walk in front of almost all tasted sweetness, for the back of eager peers, in doing group buying promotion should also pay attention to the following aspects:

1, market demand: analysis of consumer structure, online group purchase of netizens younger, fashionable, hospital launched projects should be implemented in response to market demand.

2, after-sales service: Many hospitals just do a good job pre-sales, only care about selling a lot of, and neglected the after-sale link, the result flow is there, Word-of-mouth has become worse. The hospital should take into account the increase in traffic in the case of the response measures to ensure the quality of service.

3, Quick success: A lot of leadership thinking too quick success, such as dozens of Yuan group purchase package, see a lot of consumers come to the hospital after the package has no other consumption, began to complain about the doctor development is not good, this is a short-sighted performance, the effectiveness of group buying is not just to produce direct benefits, More reflected in the later period of Word-of-mouth promotion and bring long-term benefits, do medical network marketing should correctly recognize this point.

Tips: Medical Services is a relatively special industry, group buying is only as a channel for advertising, correct understanding and treatment of medical network to promote group buying, choose the right marketing method is the hard truth.

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