The hotel opened micro-bo test Marketing skills

Recently, a number of five-star hotels in Guangzhou have opened their own official micro-blog, with the V-word tag, but the number of fans is far from the difference, regardless of their strength of the gap, who can be in micro bo lit A, the test is a new type of marketing skills. The popularity of the hotel's microblog was early in the year, Greentree Inn economic Chain Hotel For example, a high-profile release of micro-blog address, and indicate what will be used, netizens can be He Yi, what kind of preferential activities will be introduced, one by one, a good clear micro-bo positioning and function. At first, it was just the official Bowen stealthily, then there are some forwarding travel information, and some of the official microblogging administrator to write unofficial words, and some of the netizens questioned the response, which is not to attract fans, the real commitment to win fans are through comments,　　The way to win prizes, such as forwarding, enthusiasm is mobilized, the popularity of the rise. At the party, the strangers who did not talk a few words began to ask each other's microblog, and so did the meeting with the hotel Pr. "What's the name?" Add your attention. This sentence is now more affinity than a "eat no" greeting. PR are also starting to seize the opportunity to promote, timely seasonal food, recently introduced housing concessions, from the activities of the recent publicity, to the star and employees of the photo, concise information quickly online, and do not say how many netizens can focus on this, but at least enough to attract the attention of the media, from this level,　　Microblogging marketing has become more effective. However, when the whole city and even the national high-end hotels to open Weibo, while, Shangri-La Hotel, Guangzhou, has been slow to open, the hotel's public relations revealed that the group is very cautious to open the microblogging, the administrator needs to undergo a certain professional training, and this training is not only technical operational level, but also need commercial PR skills training.　　The era of information explosion, rushes, often flawed, micro Bo should be regarded as a double-edged sword, good popularity, fans over million, the marketing effect is very good, bad is not only caused by the cold, also may cause trouble, after all, in this platform, the same game with other brothers and colleagues, the level of public relations at a glance, the secret contest is inevitable. Admittedly, Weibo has become the hottest social networking tool in the world, and Weibo marketing has become one of the most outdone areas of the hotel. However, it is undeniable that the hotel Weibo marketing is still in the test water stage, they through the award-winning activities, special room information, such as bait, the ultimate goal of earning fans is still for the overall image of the marketing and promotion, this image can be diverse, fresh, but also novel, unique, creative and appealing page sensory design and each reply , forwarding and original, should be thoughtful, establish should be calm, atmosphere inclusive PR value. In contrast, some life and news magazines in the early afternoon of the "greeting microblogging" is consistent style, positioning clear, marketing is not the magazine itself, but to convey a willingness to soothe a particular audience value orientation. For example, "New weekly" launched early, goodnight greeting, often thousands ofThe number of thousands of forwarding. It is more necessary to draw on the methods of other different industries. Different from the long-term update of the travel agency dynamic products, but also with E-commerce platform to provide large quantities of online shopping products, the hotel itself to provide a large number of products, and dynamic activities are limited, in addition to what can be effectively communicated to consumers, may be bold to highlight a personality, promotional, promotional, image marketing and fight online. Chou-Man fruit