The "ice-breaking" operator is mysterious.

The tension between micro-letters and operators has eased at the end of July. Some sources said that a telecom operator has been with micro-letter to discuss customized services, will be officially launched at the end of July. The cooperation on both sides is unprecedented ice-breaking attempts, each took advantage of resources for in-depth integration, but the person refused to disclose the operator's name. Tencent confirmed that the micro-letter is working with the operation to discuss the matter, but for more specific content, inconvenient to disclose.

The "ice-breaking" operator is mysterious.

Among the three operators, who will be the first and micro-letter to launch custom service? There have been rumors that telecommunications, the first two days of China Telecom just to the rural market "rural 499 mobile phone", all pre-installed with micro-letter, the contract package will provide a monthly 20M flow, the industry commented that this is the first micro-letter and carrier packages bundled sales. But the news was quickly clarified by China Telecom, said the contract machine pre-installed micro-letter, also pre-installed micro-blog, video and other Internet products, the contract package of 20M traffic is not micro-letter "directional flow."

China Unicom has been a good relationship with the micro-trust, such as the Guangdong Unicom last year began to explore the use of micro-letter services, today, its official micro-letter account has more than 600,000 users, integrated the Unicom business system all the service functions. Unicom has launched a video of the United Sohu 15 yuan monthly flow, and the legendary "micro-letter Directional Flow Package" in the form of similar. However, China Unicom related business leaders clarified on 12th: there is no relevant plan.

Among the three operators, last December, Li, general manager of China Mobile, said publicly that the OTT Enterprise had challenged the original SMS, voice and even international telephone service of the operators. 88% of China Mobile users are 2G users, and micro-letters have the most impact. Mobile also restart its own OTT application "Fly", and pushed a jego application, but Jego launched shortly after the internal stop. In response to the cooperation with the micro-letter, the Chinese mobile Data ministry replied that there had been discussions in March, but that it was "limited to internal discussion" at the moment.

Operators should be differentiated flow management

The subtle relationship between micro-letters and operators shows that the mobile internet OTT to the operators ' traditional business, and some operators begin to explore the differential traffic management strategy. In February this year, the micro-letter and Hong Kong operator PCCW (PCCW) launched a 8 Hong Kong dollar "micro-letter package" to the domestic operators a small stimulus.

"Micro-letter stimulated the growth of traffic, technology development is inevitable, we need to study the impact," China Mobile President Li has said publicly. Huang, dean of China Mobile Research Institute, also pointed out in a statistical report that the 4G packages offered by Verizon and DoCoMo in the United States are no longer the mainstream of revenue, and that operators ' revenue priorities will shift from traditional voice to data services.

And in April this year, Tencent President Lau said at the Boao forum that Tencent can work with operators in a number of areas, such as micro-letter mobile payments, mobile advertising and other aspects of value. In overseas markets, micro-mail has cooperated with the Indonesian operator XL, by simply dialing a number and receiving one months of free traffic using micro-letters.