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Through the last conversation with Zhao, I benefited, after thinking, the first simple formulation of the current plan:
I. Objectives to be achieved:
Through the network can promote, better positioning to find our customers.
Two. Problems encountered in the analysis:
1. How to advertise? Looking for our customers in the Internet market, where is the customer?
2. What to do when you find a customer?
3. How to establish a long-term contact with customers to achieve the purpose of Word-of-mouth publicity.
Three. Specific ways to solve the problem: Chain store website phone mail Word-of-mouth advertising to find customers
To advertise on the website, can improve the quality and content of the site to improve the number of visits, so that the site to retain customers, based on this situation, to the industry-related sites, the network market to find partners, such as parents online, Sina parent-child, etc., I can take the initiative to seek cooperation to achieve a win.
2. Contact the customer after you find the customer and hand it over to our clerk as soon as possible.
3. Every customer child birthday, send gifts such as flowers or store goods, and asked customers to receive the online response, this interaction can precipitate customers, and expand the impact. Now people surf the internet has no purpose, so that customers take this site to do more of the home, like young people playing QQ, Internet must do this thing. Ask customers to agree to upload the star pictures of mother and child to meet people's hypocritical heart. Let our service more thoughtful, free word-of-mouth effect for our long-term development to provide better protection.
Four. What do I do specifically:
1. I do my job first every day: the website updates at least 5-10 items.
2. Go to the store at least once a week and think about how our opponent's beautiful mother is doing in marketing. To be the enemy.
3. Maintain a daily contact with an industry website to understand the market and find free cooperation resources.
4. Through the introduction of Zhao you, know Shiji and other friends, into the industry circle, and to maintain long-term contact.
5. Daily study, Network Marketing promotion category books, the time to recharge their own.
Five. What are our strengths? My personal thoughts:
1. Brand: Has the brand superiority, the promotion effect will be more obvious.
2. Price: The price is lower than the opponent.
3. Market: Emerging industries, competitors are relatively few.
4. Professional services: We have a professional service team, whether we can establish such a model, in the quality of service to hit the opponent: Star Lecturer star Shop star Service star customer VIP mechanism
Star mode can be in advance through the parents online, such as screen professional promotion company to shoot us: postpartum recovery store long PK skills, instructor's live lectures, consultation to restore the process, the restoration of the best customers we can give star customers said and give their children some small gifts to do rewards and so on video, pictures and other hype publicity. For the province cost, has certain effect after we may imitate to study them, the later stage own photography carries on the promotion.
I made a plan to start the implementation, this is my first step to network promotion.
Star mummy postnatal Recovery network www.starmother.com.cn