The idea of a smartphone is dead.

Source: Internet
Author: User
Keywords Creative smartphone gimmick
1 "Sohu It News" Beijing time August 12 News, many electronic equipment fans waiting for a stunning smartphone birth, the result is not. This is not to say that there is no good equipment to come, in fact, HTC one, BlackBerry Z10, samsung Galaxy S4, Moto X are good mobile phones, buy which is not disappointed. However, despite the dazzling production of the company's launch, the release of the product exaggerated, but the lack of a revolutionary product. Only the marketing gimmick in the revolution. After Apple launched the iphone in 2007, overriding all sentient beings, many companies have been catching up. For most people, smartphones do the same thing today. Running apps, looking at web pages, watching videos, checking emails, playing games, no matter how much money you spend buying the hype, is the end of the same thing. Simply put: The smartphone concept is dead. It's frustrating that companies are still imitating the phones that Apple launched 6 years ago, which is a bit absurd. Last week, LG released G2, which placed the volume Control key on the back and underneath the camera. Last month, Nokia launched Lumia 1020, with a 41 million-megapixel camera, so high-pixel cameras are almost no use, and add 100 dollars to buy additional equipment. Samsung may be the worst performing, S4 is more of a gimmick, no practical use, such as no touch gestures, eye tracking, this feature will only make the operation more complex, not simpler. Similar examples are not very enumerated. In short, the "creative" elements of smartphones today are nothing but "mobile phones". Look at the smartphone market as a whole. The high-end market is approaching saturation, and people who want to buy high-end equipment have a basic staff. If other companies want to enter the high-end market, winning the share of Apple, Samsung, the basic is unlikely. Why companies like Nokia are starting to pay attention to low-end machines for that reason. That is why Apple may be offering a cheap iphone. This is also why Samsung has introduced cheap galaxy products. I am not saying that people do not buy mobile phones, it is not that the manufacturer's mobile phone is not good. I am talking about the mobile phone market is already at a tipping point, now all devices are similar, companies want to use some of the gimmicks to achieve differentiation, the method is somewhat stupid. Mobile devices will not disappear, but the concept of "smartphone" is dead. (Steve Kovach, author of this article) Steve Kavak
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