The idea of combining content and user experience in local website operation and maintenance

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We know that many times the competition between corporate websites is much greater than the local site, enterprise station in addition to quality content and user experience, the quality of the chain is definitely a play, but today I and you are discussing the local station of the operation of the idea, my own site is a local tourism market, a subdivision, With the accession of the tourism industry giants, to add a little pressure for local electric dealers, but the author site main words soup Valley hot Springs long standing in Baidu home first, I think the content and user experience is the core of the key, good gossip short continuation we enter today's theme.

First, the site content must be consistent with local attractions reflect local culture. The author believes that for a local site, we and major stations to contend with the key is the site content, we know that in a way Baidu's content quality of the site is judged by the number of clicks and views of the site, a lot of big travel industry giants may be a single page easy to let Baidu give the superior ranking, The reason is very simple in fact is the large industry portal Baidu to give the weight itself is not a local station can match, this time as a local webmaster we have more advantages than the industry station is to understand local attractions, understand the local culture, so here I think the site content is the key to our victory, to their own soup Valley hot Springs as an example, Soup Valley is a small town in Lantian, Xi ' an, mainly natural mountains on the hot springs and famous, many tourists near Xian is running a winter health bubble hot springs Such a concept to our travel here, as a small portal, my general content of the construction strategy is to combine local attractions, for visitors recommend cost-effective consumption mode, Instead of being a single page like a giant, just for the sole purpose of selling tickets, high station weight, we have no way to directly confrontation, my strategy is to keep people through the text content, so that more visitors trust the local website, enhance the local portal on the Internet credit, the article in addition to the site, tourism strategy, Some fun but free attractions I will be reflected in the content of the site update, of course, the purpose is very clear is to improve the viscosity of the website, to improve the value of users.

Here I think the content of the article and must be closely related to the site, at the same time, the article should naturally reflect the keyword, because the long tail word is to constitute a Web site traffic can not be ignored, because the local every year will hold different festivals, so the article update must have a fresh feeling, the scenic spot is dead, But every day, it's different, something new. This is the different place, my own content materials on the one hand from the local festival celebration celebrations, collect firsthand pictures sent to the site, for the site to inject fresh blood, the local folk culture of the latest information I also firsthand get information, So on this side, I think the source of the content material of the website is based on the deep understanding of local cultural customs.

In order to make spiders update the content as soon as possible, the site content construction and external chain construction combined, outside the chain I think as a local site itself competition is not very intense this time, outside the chain we must pay attention to quality, one is to meet the requirements of Baidu Green Luo, second, The high weight of the chain for spiders crawling and access to the frequency are very helpful, outside the chain construction author is not as a focus, the key is the site content and experience This is the author has been attentively to do things.

Second, must stand in the user's angle to establish the comfortable experience degree is the foundation. What is it that the user experience is difficult to describe in terms of conceptual things, we think about it, as a tourist in Xi ' an, search Soup Valley Hot Springs hope to get those information, we are in the content design or website column construction, on the point to focus on the line, in fact, simple understanding is to meet the needs of user experience, Including the user's search needs, the user's visual sensory needs, user waiting time, the opening speed of the site, and so on, only to understand the user experience to create more loyal users of the site. Here I think that to meet the user experience degree, in addition to content construction, but also to enable users to produce a great fantasy, such as the appropriate map in the article will be the local attractions in different seasons or different weather to show the user, so that users through every aspect of the details of our local customs, Allow users to read the Web site can not help to produce a beautiful reverie, the design of the site is actually a reason, tourism is actually a natural release of the mood, the site allows users to read articles and pictures in the process, is to help users through the graphics and text, to create an immersive scene, Imagine the site layout and bad design and color to the viewer's mood impact naturally is self-evident. Here I suggest that the layout of the website and the design of the button even include the design of the function to embody the humanization, so that users can be very convenient and simple way to skilled operation and application, so as to meet the basic user needs.

Third, interactivity is the most important way to increase viscosity. Interaction is actually a kind of harmonious communication between stationmaster and user, is an important way to enhance customer loyalty, through interaction on the one hand can allow users to communicate, show the users do not know the latest news of the scene, will first-hand information even provided to users, or through micro-blog, micro-mail, forum and so on, Let users through different channels to understand the content of our services, from all aspects of our value, on the other hand, through the organization of weekend travel and so on group activities to allow users to participate, so as to maximize the display of user value, So that users through the activities of the offline real feel to the Internet our website for the good enjoyment of users, line online under the combination, let us maximize the help of users, the author believes that the loyalty of the site loyal users is such a continuous process of interaction generated

All right, let's share this with you today. In fact, the local small portal We stress is true, because many users themselves on the Internet is not very clear understanding of the network of such a concept is deeply rooted in the 60, 70, such as the crowd, which requires us in the operation of the promotion process, How to pave the way for your content and the authoritative data of your website, deep excavation, only let users really feel the authenticity of the Web site services to break this network of virtual narrow thinking, our site can be long-term access to users, can be long-term access to Baidu for the site's identity, good more than the article by the Tang Valley Hot Springs http://www.tangyutour.com AdSense Original Webmaster NET, reproduced please keep the author's website copyright information, thank you for your cooperation.