The idea of entrepreneurship should be used with caution

Nowadays, entrepreneurship is not a new term, and more and more young people who dream of idea have chosen to take the road of entrepreneurship to achieve their own, and in fact, for those who have a lot of entrepreneurial ideas, when the idea into the company has always been a hot topic. The time is early. Maybe the market is not ready, the time is late and may be someone else to seize the new machine. So if we're going to be cautious about converting ideas into a company, what should we do before we do it, let's look at what the buffer founder Joel Gascoigne thinks:

As the saying goes, hobbies are the foundation of many career success, entrepreneurship is no exception. But Startuplawyer's Ryan Roberts suggests not to casually turn your hobby into a company. In fact, you might not call it a hobby when you're talking to someone about your idea of starting a business. Any idea of entrepreneurship requires serious treatment. From the idea to the company is a process that requires constant decision-making, and if it is still in an idea stage, it might as well be called a hobby.

Most of the time, the idea that emerges from our hearts comes from personal needs and feels like the product is useful to us. But when we're going to go beyond a personal hobby and become a startup, we need to figure out whether the product is also useful to more people. So in fact, when you actually start your own business, it needs to go through a process of interest – thought – experimentation, experimentation, validation, and a start-up at some point.

Don't rush to set up a company to create an experiment

Vacanti, CEO and co-founder of Yipit, believes that building entrepreneurial ideas into an experiment has the following benefits: "By taking it as a quick experiment, the fear of the relationship disappears." The biggest benefit of the experiment is that you can constantly verify your assumptions, and if it doesn't work, it doesn't mean failure, you can look at it as a process of ongoing exploration. At the same time, getting feedback from early users, even negative information, is a step forward. ”

In this process, every hypothesis and theory can obtain the verification from the reality, this is a continuous verification process of the lean Entrepreneurship (lean startup).

What really matters is that the product and the market adapt to each other

MARC Andreeson once defined the need for a fresh entrepreneurial idea as an experiment: Product and market adaptation (Product/market fit). Product and market adaptation means that there is a good product in the market to meet the needs of that market. At this point everything should be for this goal, including looking for different partners, redesigning their products and constantly experimenting with various markets. But the early stages of this phase are the most challenging, and you have to face all the assumptions, show flexibility in different situations, and make adjustments. So the best way to do this is to think of the whole process as a series of experiments, and you can feel it when the product and the market are in some kind of adaptability.

Delayed formation of company to maintain flexibility

Once a company is registered, the entire team wants to build the entrepreneurial idea into a successful career. Therefore, compared to the idea stage, it is difficult to make a larger adjustment at this time. So I think the best solution is to postpone the establishment of the company. In the early stage of the product-market fit, we should focus entirely on making the product find its own market. Once you get there, it's valuable to register and focus on the company instead of experimenting or loving it.