The idea of network hype under eyeball economy

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The characteristics of eyeball economy

When we watch costume dramas or books, we will find that many people will care about how people look at themselves in the world. In fact, this is a question about the reputation of honour, of course, it deserves attention. But I think, in China's ancient times, Fujian, Guangdong officials to Beijing to go to the debriefing or attend the meeting, it should take two or three months. Instant Imperial Court has emergency military intelligence, at that time the quickest speed, that also wants N long. In other words, the speed and spread of information at that time were very limited, and many people may have never been out of the village in their lives. In this case, an ordinary person or a larger figure, what happens, how many people will know.

The Ancients in the information dissemination ability is very limited, still can pay attention to reputation. But when the internet age comes and the ability to spread information is strong, many seem to have changed. We see that almost every year there is an event like XX gate. Professor Klein felt that, in addition to the fairy Sister events of the year, is the appearance of beauty. Like sister Furong to the present XX door, such as n More network hype events, almost all are in the impact of the broad masses of netizens values, and even moral bottom line. This may be the so-called beauty of the name of the eye economy in the characteristics of it.

Common network Hype Ideas

Professor Klein thinks that the common idea of online hype is as follows (if you have a brick, you are honored):

1, the Netizen explodes the material (by the plan side plays), the speculation starts.

2, the netizen produces the interest, the plan side a little impressive baggage (part still by the planning side plays).

3, the topic began to constantly upgrade and in-depth. Netizens produce hot discussion. Some people began to criticize the protagonists; some people questioned whether it was hype. Of course, muzimei that there will be no many real netizens questioned sound, has not yet been verified. After all, the net friend should be still very pure, also not too be fooled.

4, after the Netizen's "long-awaited", the event leads out to publish the so-called statement and so on behavior. And then aroused the hot discussion of netizens.

5, the last netizen found, was fooled. So some netizens decided that they could never be fooled again. But after years of practice, this decision is hard to achieve. After all, the current network hype means is really impossible.

From Baidu, Google's search volume, Baidu, etc., can be found, whenever this event occurs, the attention of netizens, that is not generally high. And the hype of the planning side in the whole incident, always play the role of guiding public opinion.

Network Hype sonorous Double Line

From the network marketing perspective, the instant power of the network hype is indeed very strong. So there are less network marketing people, often in the rankings of Baidu, such as the ranking before squatting. Once a favorable hot spot, immediately take the opportunity to follow up. As a then, there are two types of people, there has been such a scene: On the one hand, the topic of the network hype in the hot, attract n more eyeballs. On the other hand is the network marketer, in the use of this incident took the opportunity to follow up to achieve their goals. Both teams are striding forward, not lively. Finally, good friends found that their young and pure Heart was hurt, and they all smiled.

Thinking of network hype

Although it is now the eye of the economy, but Professor Klein University of the internet speculation on the follow-up, it is necessary according to their own actual situation, the speculation on the difference between the treatment of events. From the actual situation, the network hype events are mostly pan entertainment events, if you do is entertainment-related sites, use such events to follow up hype, perhaps a good choice, even you can plan similar events. But if you do a more formal website, it's debatable.

Imagine, if an entertainment event with the Royal Network, giant network and other entertainment nature of the platform to hook up the relationship, users may be more understanding. If with Alibaba, Jingdong Mall, china Shop Net, VANCL, China Chemical Network and other well-known E-commerce site to catch up with the relationship, that is what effect? self-evident.

Summary of Points of view

1, the network hype is very strong, netizens very hurt.

2, hype routines too obvious, perhaps innovation is the way out.

3, the network follow-up hype appropriate line, enough.

Once again, I have always thought that "the way of thinking, innovation determines the future". No creative hype, will only let more and more people disdain, even disgusted. As for the effect, that could be a very distant question.

Professor Www.valueol.com of the University of Clay welcomed the exchange of bricks. QQ:136753535-Q Group: 9993628-email:mydotcom#sohu.com

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