The idea of the Enterprise blog Marketing test water

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Focus on corporate Blog marketing for some time. Now ready for their own organization to carry out the actual point of this work, will be the general ideas listed below, welcome to the Enterprise Blog marketing interested friends to shoot bricks and corrections!

The purpose of blog marketing

1, improve our training center in the search engine visibility and ranking (as an existing corporate website to supplement). Includes two key words: such as Sichuan training, Sichuan training class of institutional words, such as human resources training, financial planning training, such as product sex words. That is: Customers can use these keywords in the higher ranked on the search for our blog, the time to look at the blog post can be contacted by the contact way to our center.

2, through the valuable posts indirectly convey the Organization's image and credibility, in order to play the role of sales promotion.

Second, the blog marketing platform selection

Use BSP Blog platform. The main consideration is that if you build a blog, want to improve the search of the blog in the weight of the need for a longer period of time, as well as some of the existing weight of a relatively high blog platform. At the same time, we need to find a more consistent with our organization of the blog platform, such as the current think more appropriate Chinese wisdom http://blog.wise111.com/

May be a friend will ask, why not the original site under the new blog column. Mainly out of risk, as a pilot, if there are contingency problems appear, May Li June's rice bowls will appear crisis.

Third, blog marketing implementation strategy

1, Li June personally maintain a high frequency blog article writing. For the special reasons of our training center, it is not good to have too much internal operation information in the blog writing process. So prepare more through the personal reading training industry's information, use the search engine of interest to write some or comments or introductory articles of the original. At the same time try to accommodate the reader's reading experience.

2, invite some prospective students to participate in the course of our center audition, and after listening to communicate and small gifts, and asked them for the audition to provide a 400-word experience Bowen.

PS: The above implementation strategy may be relatively low-level, but it is now a higher implementation of the possible mode of operation, if you want to make Li June into a "Feedsky hp dv3000 Blog marketing," The scale, there is no resources and money.

(It Teahouse-li June lijunblog.com)

Enclosure: Simple shallow Feedsky hp dv3000 blog Marketing (excerpt)

Feedsky several major steps in this blog marketing campaign:

1, in the HP Pavilion dv3000 Product Conference, Feedsky invited the FRY Egg, white Raven, Wang Dong, Webleon and so on simultaneously has the blog voice right and "mixes" the color blogger to the scene, and through the Twitter and the Flickr live. With fried eggs, white crow and other well-known bloggers for the understanding of the mix, soon dv3000 this product in the blogosphere has a topic to be disseminated.

2, then Feedsky invited a group of very vertical definable Internet Bloggers, but also HP Pavilion dv3000 main target audience, HP Pavilion dv3000 for evaluation and discussion, focusing on HP Pavilion dv3000 performance testing and usage experience. For example, the evaluation report of the fried egg has the truth, it is easy to arouse the interest of users.

3, the real expansion of influence should be the third step. HP combined with Youku launched the "My Digital Video competition", in the form of video to instill in the user dv3000 advocated by the "mix and match" concept. At the same time, Feedsky invited a wider range of blogs to spread the dv3000 in the form of blog topics.

4, in the first three steps on the basis of user guidance, Feedsky conducted a "mix-and-match" of the selection activities, encourage users to invite more users to participate in this activity, the most invited users will receive a certain prize. In the process, Feedsky used widgets, a fresh tool to reduce the cost of invitations, to spread users from the definable Internet vertical to all bloggers.

5, finally, Feedsky invited the highlight, Zhang, Sonia, Sun Zhi to express their views on this activity, and the use of data reporting methods for two times marketing communications. Further expand the scope of the topic spread, forming a transmission chain.