The idea of the three core elements of network marketing planning is the King

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Strategy, creativity, operating system. This is the vegetable root tan plans to operate a number of traditional marketing and network marketing projects summed up to do business planning, marketing planning, brand planning, network marketing planning of the three core elements. This is the second element-the idea of the king.

What is the idea?

What's the idea? Creativity is a traditional rebellion;

Zhuge Liang in a cut Wei, because Su lost the Shu rations road will be through the town-street Pavilion, Shu Army without food, into a dilemma, even can only for the Army retreat with the rations storage land also because no soldier was Yi Rate Army attack. In the face of the army of Wei, Zhuge Liang cleverly use Yi suspicious and think his life never take the risk of view (also some say is Yi deliberately let Zhuge Liang), cloth under the empty, let Yi fear ambush, thus frighten away weijun, oneself protect food and safe retreat. Zhuge Liang broke the routine of not taking risks and created a empty, which embodied his super strategy and wisdom, and also achieved great success.

The application of creativity in business

Business ideas abound. such as stocks, the money of the shareholders to help themselves by legitimate means to make money, they do not have to bear the risk of loss of investment, and the invention of the model is genius, but also such as lottery, the use of human greed and the mentality of unearned, the legitimate accumulation of large sums of money; Grandson's money to you insurance, endowment. This is a legitimate business model innovation, illegal such as MLM, hehe, the use of everyone want to get rich psychology, directly put your money into their own pockets.

In marketing innovation, for example, Amazon's creation of the Advertising Alliance model has achieved its own, at the same time the model has been the vast number of Google inventions, become a network of small and medium-sized webmaster profit model, and every guest will this model slightly changed, into a media account, but also achieved a great local E-commerce company. For example, the emergence of a variety of network applications, networks, mobile networks, cloud computing, IM, SNS, micro-blog and the latest customers and so on.

These are in fact mainly embodied in the business model of innovation, even if there is a good idea, the difficulty is relatively large, the general traditional small and medium-sized enterprises in the network marketing creativity is mainly used in product sales, brand planning and network communication. For example, product sales force promotion, network communication software and event topic marketing Medium.

Where does the idea come from?

Ideas from insights (I use insights, not observations or surveys), insights into markets, insights into consumers, and deep insights into human nature. Insights generate insights, you insight into consumer demand, insight to start the heart of the button, then you have insight into the door of wealth.

Vegetable Root Tan has been concerned about Taobao has been very successful in several shops: O, split silk and fluttering dragon (there is no advertising for their meaning, because they do not need me to promote them). Vegetable Root Tan believes that these brands are relying on the consumer insights to obtain the creative development, become one of the network brand.

aka, a clothing designer, 29 years old, to create the pre-sale pattern of Taobao apparel, shop personality, text sensibility, full of spirituality; All clothing shops are designed by the personal, users can provide a variety of inspiration and advice, relying on interaction in insight into consumer demand at the same time cultivate a big help card fans, The success of AKA is the most typical story of the grassroots use of creativity to achieve success.

Split Silk, two Beijing advertising company Copywriting Girl created a brand new, shop clothing style unique personality, there is a national style, there are environmental connotations. Text and screen a little rebellious, personality, also a bit decadent, look at her words you will feel in the reading Zhang ailing, Wang Jiawei in the mood, and this is the heart of many urban white-collar portrait: clothing is the mood, crack silk is the heart. They found a home in the crack silk, they became fans, they let crack silk sold a more than billion, also let both in advertising company unemployed girl realized their own value.

Fluttering Dragon, line 800 people sell not move, cornered on Taobao, they rely on stories, words and the sincerity of consumers to create a miracle. Fluttering Dragon all product copywriting or storytelling or directly imitate the international famous advertising gimmick, add some hand-painted illustrations, and now add animation. Fluttering the story of the Dragon is basically the current urban men and women around the refining of things, with poetry the same language tells one another moving love, in fact, they are not selling cloth plush toys, they sell is the story, is the consumer's own story, mood and experience.

aka, split silk and fluttering dragon, they are grassroots entrepreneurial success of the hero. They use unparalleled creativity to prove: Today's Chinese internet, not necessarily rely on undress, dew thigh, xx door can also be famous, not necessarily rely on selling counterfeit, false education, the length of the road can be rich.

Li Gang is famous for his son, who is rich in ideas.

Creativity is the second core element of network marketing planning, and creativity is one of the core factors of the success of enterprise Network marketing. Vegetable Root Tan will continue to share his ideas about creativity.

Original published in: Vegetable Root Tan Network Marketing Organization: http://www.cgt88.com, Vegetable root tan global Starting, welcome reprint, reprint please provide source. Thank you very much.