Written by Fat Fei
Original: http://www.panghufei.com/?p=10510
The two days of the U.S. regiment and DQ dispute, finally by the United States Regiment's so-called "first payment" statement has subsided, I read the statements of both sides, and reviewed the whole thing.
We have some discoveries, also on 11545.html "> We have some help:
First of all, I think the United States is not "forged official seal", only may be the United States Regiment's behavior let DQ "unacceptable", so do not admit, and then the United States Regiment's "first payment" is a downright public relations behavior.
What's the problem?
The core is in DQ why "unacceptable". We found that:
prices and interests did not talk about Qing
See the contract written, 10 pieces of a single product, technical and network service charge of the base price of 5 (although the cut off or can be seen). If I do not understand the wrong, it is my 10 dollars into the, sell more money you leave, anyway, I finally fell 5. Then 5 of a group of sold, 50 of the sale of 29, that is, set up 25 dollars in the United States Group accepted, DQ only 4 pieces. You're a DQ.
I believe that price must be the main cause of the event. DQ to the understanding of the contract should be 50 pieces of things, the United States Regiment to accept 5 pieces, their own 24 pieces.
I don't know what it is, but in general, the contract is quite vague and quite irregular. To a great extent there is the taste of flicker and presumption. Sales instructions are fabricated
See the U.S. Regiment selling instructions, we found that the United States Regiment suspected default: The contract is signed in Shanghai 6 stores, group buy is written on the 6 store, "and can be in Shanghai, Jiangsu, Zhejiang, Anhui, Henan, Hubei, Hunan and other regions to use." Then we assume that the DQ contract of the Sun xx is only Shanghai's relevant responsible person, it should only be Shanghai market, because he has only 6 stores in Shanghai. Even if the DQ coupons can be used in those provinces, the United States should be not with DQ confirmation, the message as the main selling point to publicize out. And the whole thing, DQ should not know, or say, not confirmed. Then, the United States Regiment's "presumption", resulting in DQ internal "unable to communicate." Finally, the full rage of DQ was brewed.
What is "inability to communicate"? Think, if DQ in the provinces are independent settlement, then if the headquarters do not know that Shanghai cheap to sell coupons, the other provinces of the settlement will have problems, if the United States regiment price lower than the requirements of the cost, the problem is big. Of course this paragraph is purely my idea. Where's DQ rage?
look at the statement of DQ, we found that something on the line, DQ is angry, and then the United States to show the contract, DQ said this is "out of nothing", but in fact DQ anger is the United States Regiment "take the Liberty". But the United States and the group on their own "take the Liberty" does not mention, put themselves in a very high posture, said "first pay", earned eyeball softness. Therefore, I judge both sides have reservations, that is, there is concealment. DQ Someone withholding communication is not smooth, the United States Group editors audit negligence out of context. The American Regiment is clever
the whole thing, the most injured is the consumer, then DQ, and finally the United States Regiment.
consumers waste their feelings and reduce their confidence. DQ A pair of victims face, but everyone knows he can not escape. The United States Regiment, take the liberty, after the incident first for the people behind, found not immediately staged victimization, play in advance pay. The American Regiment gives the consumer the feeling is at least still for us to think, helps us to speak, makes the American regiment is very manly.
So, when the quarrel, high posture, to establish the image is very helpful.
Other problem points:
time is not right, money is not right. They also have an undisclosed contract
has three time: February 26 U.S. team signed, 27th DQ signature, and then buy 28th online. March 10 began to use. But we note that January 28, one months ago, the U.S. regiment prepaid to 1 million of the DQ, the two sides did not mention why the United States Regiment to pay the money, the United States Regiment's statement is to circumvent this problem. My understanding is that a regular company, without a contract, would not be able to pay another company, and it would be 1 million.
in other words, first, they have the last contract, second, the last contract that the two sides think they will have the next cooperation, and agreed to the next advance. Third, if the first two are reasonable, then now see the contract, is to go a process.
if the U.S. regiment advance is true, that DQ said the United States regiment forged contract must be false.
is not only the above said the original price and service charge, even how to give money, from the prepayment inside how calculate also not on. It's really hard to be a DQ.
Enlighten US
I have referred to some of the company's internal emails and lessons learned.
Here, I mention some other ideas.
Group buying industry is now rather confusing.
from us and merchants to talk about the process, as well as see the largest group purchase site contract, as well as the recent one after another group buying disputes, deeply understand the industry's confusion. Embodied in several aspects:
Merchant and website knowledge level is not equal. For most offline businesses, buying or online sales of such businesses is new. Their acceptance level and understanding ability and the current electric business class merchant Shop No way to compare, even the level of understanding is worse than a few years. So it's easy to be fooled, and when they figure it out, they can do it, either swallow it or never play it again.
and many group buying sites, there are deceptive behavior, deception or blind some information. This has largely harmed the development of the industry as a whole. Web site operation is not standard. Flicker and verbal agreement are the root cause of the outbreak problem. The Merchant's internal communication is confusing. Recently encountered a number of disputes, both because the boss signed, and then did not tell the shop assistant, or the head office signed did not tell the store, or communication errors caused. Many websites lack the consumer experience. This kind of business and Taobao, such as online transactions, we have to go to shop shops, can really enjoy the service, so if only according to the way of online sales, most of the problem.
What did
say? The business website is the relationship between the website and the consumer, Taobao is Taobao, the seller and the consumer relations, the Group Purchase website is the website, the offline merchant, the consumer has sex. If the site according to the method of business, just sell, do not consider the merchant's ability to receive orders, processing capacity, it will inevitably have problems.
encountered problems are mostly to queue, quality reduction, poor service, not recognition.
just said, offline merchants and Taobao sellers compared to the internet and electronic merchants of the knowledge, experience is very far.
So the difference is the root cause of poor consumer experience. Consumer protection system is missing. Many websites begin to launch such services as "first pay", which indicates that attention has begun. But we have to face the problem is, buy a bad retreat, service is not good not to retreat, the problem of expiring. Sold out no matter, has been completely unworkable. The era of pure price warfare is gradually passing, the real guarantee and service competition has not yet begun. Today, the United States to buy 29 back to 50 of the first payment, and then who knows what others will do. Personally think that most of the so-called protection, are "public relations level" of "dissemination of protection." The homogeneity of the guarantee will also be very serious. So the battle of the Hundred regiments is the core difference. Core differences need to be found. This "online purchase, offline verification" model, consumers have two kinds of experience: the purchase experience and consumption experience. Purchase experience: To tell the truth almost no difference, enter the phone number account number, buy to receive the verification method, online purchase process has been quite mature and stable, to make differences here, the difficulty is a bit large. Consumer experience: Consumers to shop, show vouchers, enjoy service. This depends to a large extent on the cooperation of the merchant, so it takes a lot of effort here.
and I know that many of these types of sites, the most human energy, spent on the "talk" on the one is one, pull one is one. Too little energy is spent on teaching, and the industry cannot continue to develop. Therefore, the core difference is the cultivation of commercial tenants and long-term co-operation. The Merchant is poor, so it is useless to sell.
Temporarily think of these, some things have reservations, after all, in the industry.
Want to hear what everyone thinks. To do better.
