The impact of changing domain name on website and the summary of remedial measures

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The first is to face the following questions:

1, the new domain name is a new application, so the previous Alexa rankings and traffic there is no

2, we do not know the new domain name, the source of popularity from scratch to cultivate (ideal state)

3, search because of the engine to restart the collection of your new domain name, start crawling your station. Slow wait time!

4, many sites in the site is an absolute address to all change to your new address, a lot of work. including pictures, accessories and other addresses

5, the original address of the propaganda outside the station is invalid, must change the new address

6, and other stations do friendship connection is the original address, you have to change to a new address.

7, Web site classification site is the original domain name, to be replaced by a new address

8, if you have applied for AD league, so like Ali mother can bind the domain name of the good point, like Google's account only tied a domain name will exist risks, if found to be sealed accounts.

Knowing the above problems, it is more convenient to deal with.

First, make sure you're worth the trouble of changing a domain name, and secondly, whether it will help your station.

After considering the above problems, if you want to change then please follow the steps below, you will be the previous station all slowly find back.

1, Domain name preparation: Please make sure that you apply for a good memory domain name, COM domain name is always better than CN, whether from the audience recognition, or search engine favor! can contain website keyword as much as possible.

Also, make sure that the domain name you are applying for has not been blocked by the search engine! This can be referred to the relevant articles, if you are lazy can be saved, because the chance is not very big!

2, Flow transfer: The Use of 301 Web page redirection technology, the former domain name redirected to the new domain name. Here's a look at 301 redirect technologies: Common redirects include: Redirect, 302 redirect and Meta Fresh:

The redirect:301 represents permanent transfer (permanently moved), 301 redirects are the best way to search engine friendliness after a Web page change, and it is recommended that 301来 be used as a referral if it is not temporarily removed.

302 redirect:302 on behalf of temporary transfer (temporarily moved), in the previous years, many black Hat seo has been widely used in this technology cheating, at present, major search engines have intensified the crackdown, Like Google's previous years of business.com and recent penalties for BMW's German website. Even if the site is not objectively spam, it is easy to be mistaken for the search engine spam and be punished.

Meta Fresh: This was more prevalent 2000 years ago, but it is now rare. It is specifically through the meta instructions in the Web page, after a specific time to redirect to the new page, if the delay time is too short (about 5 seconds), will be judged as spam.

The redirect implements page redirection, and IIS servers implement 301 redirects.

* Open Internet Information Services Manager, right-click on the page or directory you want to redirect

* Select Redirect to URL

* Enter the URL address of the destination page to jump to in the redirect to input box

* Select Permanent redirect for resources (remember)

* Finally click "Apply"

Apache Server implements 301 redirect

In contrast, Apache is much simpler to implement than IIS. In Apache, there is a very important file. htaccess, with its settings, can achieve a lot of powerful features, 301 redirect is just one of them.

Redirect permanent/http://www.xxx.com/(redirect content from directory to http://www.xxx.com)

REDIRECT Permanent/index.php http://www.xxx.com/bbs/

If you have only one space and want to implement the domain redirection function, Because a directory within. htaccess can only set a domain name, so you set it in the root directory of your site. htaccess is no use, you can set a new folder inside the root directory of the site, put it on. htaccess, and then tie your old domain name to this folder, Then in the. htaccess write above the Apache 301 redirect Code, and the new domain binding space on it, so you can realize a space to realize the old domain name redirect to the new domain name.

3, submit the website to Alexa: Open www.alexa.com, find your station, then add your site info, and according to its requirements step by step, do not forget to submit your address here OH: http://www.alexa.com/site/help/webmasters

4, submit the new domain name to the major search engines, although this is not much use, but must do no harm:

Google Site Login: http://www.google.com/intl/zh-CN/add_url.html

Baidu Website Login: http://www.baidu.com/search/url_submit.html

Yahoo Site Login: http://search.help.cn.yahoo.com/h4_4.html

Live Web Login: http://search.msn.com/docs/submit.aspx?FORM=WSDD2

Dmoz Web Login: http://www.dmoz.com/World/Chinese_Simplified

Coodir Site Directory Login: http://www.coodir.com/accounts/addsite.asp

Sogou Non-Commercial login: http://db.sohu.com/regurl/regform.asp

China search Website Login: http://ads.zhongsou.com/register/page.jsp

IAsk Web Login: http://iask.com/guest/add_url.php

Search engine included query: http://indexed.webmasterhome.cn/

Youdao Search Site Login: http://tellbot.yodao.com/report

Accoona Web Login: http://www.accoona.com/public/submit_website.jsp

Onebigdirectory.com Search Engine Batch submission: http://www.onebigdirectory.com/cgi-bin/dir/addurl.cgi

Chainer.com Search Engine Batch submission: http://www.chainer.com/big5/submit/addurl.htm

Freewebsubmission.com Search Engine Batch submission: http://www.freewebsubmission.com/

5, the absolute link in the station replaced by your new domain name:

(1, look at the page template, there is no absolute address

(2, see the column in the article set up there is no absolute address

(3, view the internal page connection has no use of the old domain name absolute address

(4, see pictures, accessories, etc. with no old address, replacement over

6, Friendship Connection replacement

First of all determine your own site friendship link to the picture address and the connection address has not replaced the new domain name (many owners have their own logo put on the station's habit) to once to you do link the site, requirements of the site long to change your address, the best PR value of the site on the friendship link must be changed to the new domain name. Even if he doesn't give you a good word, please! Oh。

7, as little as possible or not to the station landing to the self-help chain of the site, the specific principle of SEO I will not say.

8, as soon as you add the content of the station, the station landing to the major well-known Web site navigation station, DMOZ difficult will be relatively large, can have the opportunity to log on, if the old domain name on the landing, you can and webmaster send a request for mail, let him change back to you!

9. Replace the connection address on the picture

There are many pictures of your old domain name on the website, such as: LOGO BANNER promotional pictures, etc., to convert them to new image processing tools.

10. Change the address of the site where you used to advertise the new domain name

For example, forum signature, forum posted, Baidu blog article, to ensure that the search engine can be updated in the first time to reverse connection. (This work will be more intensive, patience)

11, the new domain name collateral propaganda

First of all you have to stand in your own eye-catching position marked: Has changed the domain name for xxx.com appearance, such as Announcements, home banner, etc., so that people can come up to know should use the new domain name access. Put your QQ signature and so on to make it easier for others to see places put on a new address.

Take the initiative to tell you that the old members of the station, or frequent people have changed the domain name, and let them tell each other, so the effect is better. Go to the statistics place to see where you are from the source more, to the source of more places to heavier publicity efforts (this is more important).

12, change the domain name, do not easily optimize the site

People often subconsciously to optimize the station, want to immediately revert to the original appearance, in fact, this has a lot of problems, do not optimize excessive, do more than the above points is enough!

Expected: After the above work, you will be in 8 days after the Alexa week average ranking, 16 days, there is Alexa final ranking, generally more rely on after one months after the rankings will rebound.

Google search engine will be included in a day after your station, Soso extract Google data, immediately included, Sogou in the second day included, Yahoo in 3-8 days included, and update fast. Baidu is the slowest, generally 10 days to one months to be included, depending on the situation, if there is a background may also be included immediately, Baidu did so in order to prevent the garbage station malicious submission, to observe a period of time to ensure the quality included.

Flow in 10 days or so will have a significant increase in the comprehensive statistics will not contain the previous domain name routing statistics.

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