The impact of content updates on site rankings

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; For a company that wants to make a profit on a website, the necessary updates are important. Access to SEO optimization friends know, site content updates for SEO is very important, then for many not involved in this industry may have heard of the site update is necessary, but what is the reason? Following on the site update on SEO optimization and the role of the site rankings to carry out a simple analysis, I hope to enlighten you:

1. Please the spider, attract visitors

People like fresh things, and are willing to contact, understand, search engine spiders are the same. Search engine spider Program on the Internet non-stop crawling, the content of the article to compare, selective collection (this is also for everyone to be original to false original reason), found that the same content may not be included, or will soon be removed from the results collected. Through the site updates, for the site injected fresh blood, attract spiders, long-term, spiders are also willing to crawl your site, and the content of timely collection.

2. Enrich the content of the website

Above mentioned, often carry on the website renewal, can please the spider, carries on the page content crawling, thus crawls the page to collect. This can enrich the content of the site, for visitors also increased readability.

3. Increase the trust of the website

This may be a lot of companies do not pay attention to, ask, the same is the sale of products, one is basically updated every week (to some extent also makes the size of the site seems very large), another almost one months, or even a few months to guess the update (to some extent, the scale of the site is very small), so that you as a consumer, Which one do you choose to buy for the same products they sell?!

4. SEO optimization in the keyword ranking service

SEO optimization is the main job is the keyword ranking, of course, user experience and so also need to consider. So how to make a good keyword to achieve the ranking, not to talk about external links, because a lot of friends to do the station to understand, in the initial stage of the site, want to obtain high-quality external links is very difficult, this is due to the weight of the site, PR value caused. In the absence of good external resources, perfect internal links for keyword optimization plays a leading role. Can be around the key words to write the article, using the internal anchor text link to enhance the weight of the keyword page (in general, the homepage), and then ranking for the keyword service.

At present, there are many company's website lacks the professional management, the website cannot be updated in time, take me a few days ago to see a site, Domain age has been 6 years, PR is currently 2, update content Incredibly is a few years ago, if you want to use the site for their own benefit, such management is not workable, must update the content of the site in a timely manner To attract the spider's visit.

Of course, the site updates not only in the content of the article, but also to take into account the links and so on construction, these SEO optimization help is quite large, the specific link strategy and attention is not here to repeat.

This article is provided by www.huatianbao.com.cn Webmaster