The impact of mobile internet on industry geometry

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With the convening of the Global mobile Internet Conference, the views of internet bosses have become the focus of online media interpretation and tracking. Clearly, the reputation of the mobile internet has been a wave in the industry, the following regaling mobile Internet stirred which industries.

Let the industry market pattern change rapidly

1. Mobile phone, computer market pattern changes

When a mobile phone is just a mobile phone, and a computer is just a computer, there is little competition between the handset maker and the computer manufacturer, and "life" is harmonious. And in the mobile Internet development today, mobile phone manufacturers erode the market share of computer manufacturers, computer manufacturers have entered the field of mobile phone production, the industry began to shuffle, the market pattern began to change. Product replacement more and more quickly, more and more fierce competition, as long as your product philosophy can not keep pace, will be down, market share watched by others eat. The birth of the Android smartphone quickly captured the original Nokia smartphone market, and Samsung's product philosophy, which has been thrown behind the apple with its low replacement frequency and less-fashionable products, is an indisputable fact.

2. Telecom operators ' traditional business faces new challenges

Ott business refers to internet companies across operators, the development of a variety of video and data services based on open Internet business, emphasizing the independence of services and physical networks. The development of OTT business has brought great impact on the traditional voice information service of telecom operators. Some data show: "2012 telecom operator's SMS volume dropped by 20%, MMS volume decreased by 25%, and even telephone business volume also dropped 5%". This is the Boao Forum for the summit of Mobile and micro-letter "pinch" scene, for a time, with more than 300 million users of micro-letter "charge" to become a network of hot spots. Operators should have been thinking about transformation, relying on their own advantages, the development of OTT business, the establishment of a variety of open mobile Internet platforms, mobile applications.

3. To the electrical and software enterprises to bring new opportunities for development.

Mobile E-commerce is a new thing, with mobile Internet after the development of mobile E-commerce. Traditional PC-side E-commerce competition has entered the war of attrition, it is difficult to have enterprises can pry Ali, Taobao position in the market. Only to shift the position, the eyes to the mobile terminal. All kinds of mobile application software herd, there are UC, ink weather, every day beautiful and so on a batch of experience excellent app, but also have to open software is the experience of advertising is very poor app (not named here, developers understand); more shanzhai version of Taobao, when. There is no regulatory platform, no unified management mechanism, resulting in this mobile application chaos. No wonder at the mobile Internet Conference, Millet Technology CEO Lei will say: "Not my mobile phone battery is not durable, are third-party applications to blame." And advocates the application of developers restraint, common maintenance of the entire Android ecosystem, together to create a Andirod mobile phone user experience. Mobile E-commerce, so that the internet and software companies stand in the same starting line, see a new opportunity, but in the development of immature stage, the entire ecological chain needs to be jointly maintained.

With the development of mobile Internet and the increasing number of mobile users, mobile terminals have become the focus of strategic layout of enterprises, and the core competitiveness of enterprises may also change. At present, the emergence of new focus on mobile internet companies, and already some companies in the development of mobile Internet has been a sweetener. believe that the development of mobile Internet will not only affect the development of enterprises, but also affect the overall development of the Internet industry pattern.

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